Tide Newsroom

News Releases: Detergents

  • 9/7/17 9:00 am EDT
    (BUSINESS WIRE)--Procter & Gamble (NYSE:PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Harvey. WHAT: The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of Hurricane Harvey. The Tide Loads of Hope mobile laundry vehicle will begin services in Richmond on Thursday, Septembermore...
  • 8/1/17 10:00 am EDT

    Child-Resistant Closures to Be Available for All P&G Laundry Pacs

    CINCINNATI--(BUSINESS WIRE)--Today Procter & Gamble (P&G) took another step forward in its commitment to consumer safety. After three years of in-depth R&D and testing, P&G is now launching new Tide PODS and Gain Flings tubs with Child-Guard™ lids. The Child-Guard™ tub is next in a series of significant product developments, consumer education initiatives and packaging changes to reduce accidents related to P&G’s liquid laundry pacs. The new childmore...
  • 4/21/17 10:15 am EDT

    Tide purclean, WWF and Kristen Bell teamed up to convert households to energy-saving laundry habits

    CINCINNATI--(BUSINESS WIRE)--Leading up to Earth Day, Tide purclean, World Wildlife Fund and actress Kristen Bell launched a joint effort to convert as many households possible to energy-saving laundry habits by asking consumers to take the Sustainable Laundry Pledge using #CleanPledge. Now, in celebration of the thousands of pledges received to-date, Tide purclean is making the full donation of $250,000 in support of WWF’s global conservation efforts. “more...
  • 11/17/16 6:07 pm EST

    Furtado encourages Canadians to get involved as Tide purclean supports WWF-Canada’s Count for Nature movement

    TORONTO--(BUSINESS WIRE)--For more than a decade, Tide has been committed to developing detergents that provide environmental benefits like energy and water savings without compromising on the clean consumers demand. Hitting shelves across the country this fall is the latest innovation in Tide’s ongoing commitment to sustainability: Tide purclean, the first bio-based detergent with the cleaning power of Tide. To celebrate this step in the right direction,more...
  • 8/16/16 2:38 pm EDT

    Procter & Gamble’s Tide PODS to Partner with Matt Kenseth, Joe Gibbs Racing at Darlington Raceway for Historic Comeback

    CHARLOTTE, N.C.--(BUSINESS WIRE)--Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage tomore...
  • 5/23/16 9:10 am EDT

    Complimentary Cycling Classes Offered Nationwide by Tide + Downy Odor Defense Collection™ to Celebrate New Laundry Regimen Designed to Eliminate Odor in Workout Clothes

    CINCINNATI--(BUSINESS WIRE)--Nothing gets workout clothes sweatier than a cycling class, and riders know all too well the challenges behind cleaning their gear and trying to get rid of odors. To kick off the official start to summer, Procter & Gamble, the maker of Tide® and Downy®, is excited to announce a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collectionmore...
  • 5/19/16 9:10 am EDT

    First USDA Certified Biobased Detergent with the Trusted Cleaning Power of Tide

    CINCINNATI--(BUSINESS WIRE)--For more than a decade, Tide® has been committed to developing detergents that provide environmental benefits like energy and water savings without compromising on the clean consumers demand. Today, hitting shelves across the country is the latest innovation in Tide’s ongoing commitment to sustainability: Tide purclean™, the first biobased detergent with the cleaning power of Tide. With a 65 percent biobased formula (showcased on-more...
  • 5/1/15 10:39 am EDT

    Tide Takes the Roses at Churchill Downs When It Comes to Keeping Jockey Silks Bright, Beautiful

    CINCINNATI--(BUSINESS WIRE)--From the racetrack to Millionaire’s Row to the infield, jockeys and patrons alike dress to impress at the Kentucky Derby. And those who know how to dress for the occasion, turn to Tide to care for their clothes. Procter & Gamble’s Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week. “Most people don’t realize that amore...
  • 3/6/15 8:10 am EST
    CINCINNATI--(BUSINESS WIRE)--HE Washing Machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled the first lunar landing. While many consumers purchase new HE appliances with the intention of saving time, water and energy, many don’t realize that using the wrong detergent and incorrect dose is actually counterproductive, adding significant time to their wash cycle and impacting cleaning results.While it is common beliefmore...
  • 1/14/15 3:00 pm EST

    World’s leading experts gather in NYC to discuss the changing face of fashion and fabric care and examine the emotional and unconscious relationships people have with their clothes

    NEW YORK--(BUSINESS WIRE)--The worlds of fabric and fashion came together in various dimensions for the senses today as P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for its consumers. Hosted by style expert George Kotsiopoulos, the second-annual P&G Future Fabrics event in New York City brought together members of the media and influential guestsmore...