Tide Newsroom

News Releases

  • 5/1/15 10:39 am EDT

    Tide Takes the Roses at Churchill Downs When It Comes to Keeping Jockey Silks Bright, Beautiful

    CINCINNATI--(BUSINESS WIRE)--From the racetrack to Millionaire’s Row to the infield, jockeys and patrons alike dress to impress at the Kentucky Derby. And those who know how to dress for the occasion, turn to Tide to care for their clothes. Procter & Gamble’s Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week. “Most people don’t realize that amore...
  • 4/24/15 10:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--In its latest effort to raise awareness on the importance of laundry room safety, P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative reminding parents and caregivers to seal laundry detergent pacs up, store pacs up, and keep pacs away from childrenmore...
  • 3/6/15 8:10 am EST
    CINCINNATI--(BUSINESS WIRE)--HE Washing Machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled the first lunar landing. While many consumers purchase new HE appliances with the intention of saving time, water and energy, many don’t realize that using the wrong detergent and incorrect dose is actually counterproductive, adding significant time to their wash cycle and impacting cleaning results.While it is common beliefmore...
  • 1/14/15 3:00 pm EST

    World’s leading experts gather in NYC to discuss the changing face of fashion and fabric care and examine the emotional and unconscious relationships people have with their clothes

    NEW YORK--(BUSINESS WIRE)--The worlds of fabric and fashion came together in various dimensions for the senses today as P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for its consumers. Hosted by style expert George Kotsiopoulos, the second-annual P&G Future Fabrics event in New York City brought together members of the media and influential guestsmore...
  • 10/27/14 7:30 am EDT

    Tide® Professional is the Only Professional Laundry System Clinically Tested to be Gentle on Sensitive Skin

    CINCINNATI--(BUSINESS WIRE)--The American Association for Long Term Care Nursing (AALTCN) and P&G Professional™ today announced the results of the “Gentle on Skin Survey,” which queried long-term care nursing staff about the importance of providing a “home-like” environment and being an advocate for what’s best for their residents’ care. Notably, 83 percent of caregivers agreed they would recommend Tide Professional Laundry System for their residents over other systemsmore...
  • 10/14/14 8:15 am EDT

    P&G Brands Continue the #NYTough Campaign with Local Video Series Hosted by Comedian Michael Che

    NEW YORK--(BUSINESS WIRE)--Bounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide, know what every New Yorker already knows – while little everyday struggles in the city add up, New Yorkers are tough enough to handle it all. The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with brands that are tough enough to help them thrive in the city. Today, the #NYTough campaign debuted a series of man-on-the-more...
  • 10/7/14 9:00 am EDT

    Customers Can Expect to Cut Gas and Water Costs by as Much as Half*

    CINCINNATI--(BUSINESS WIRE)--P&G Professional™, the away-from-home division of Procter & Gamble (NYSE:PG), today announced the launch of the Tide® Professional Coldwater System, an on-premise laundry program that enables facilities to save as much as $8,700 per year1 based on water, energy and linen replacement cost savings. The new Tide Professional Coldwater System includes four products – a near-neutral pH detergent, fabric softener, bleach andmore...
  • 9/4/14 2:47 pm EDT

    Brand kicks off color conversations with Back to Football digital personalized jersey offering

    CINCINNATI--(BUSINESS WIRE)--NFL football is back and Tide®, the proud keeper of all 32 NFL teams’ colors, has enlisted one player from every team to capture and share their personal pre-game color rituals throughout the season and encourage fans to do the same. From inside the locker room, to at home with friends and family, to on the road, to the moments before a huge rivalry game, “Tide Color Captains” will serve as photojournalists for the second consecutive year,more...
  • 9/3/14 10:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--Culminating a year-long partnership between Tide, the Council of Fashion Designers of America (CFDA) and fashion designer Tracy Reese, Reese’s first runway collection including completely machine washable looks begins arriving at retailers and TracyReese.com this month. The launch of the collection in stores offers an exciting way for consumers to personally experience the results of the Washable Fashion Initiative. Each of the eight items Reesemore...
  • 8/29/14 10:18 am EDT

    Tide® Honors Workers Across the Nation and the Uniforms they Wear in a Short Video

    CINCINNATI--(BUSINESS WIRE)--Labor Day has become more associated with the end of summer, rather than a celebration of hard working Americans.1 Tide® wants to remind people of the true meaning of Labor Day by honoring workers and the uniforms they wear each day, in pursuit of making the nation a better place. Tide has created a short video #HonorUniforms highlighting the amazing contributions people make each day while wearing their uniforms. The workersmore...