Tide Newsroom

News Releases

  • 8/29/13 9:06 am EDT

    NFL players will serve as photojournalists, using Twitter to share personal pictures of fans and moments that capture their passion for celebrating and defending their colors

    CINCINNATI--(BUSINESS WIRE)--Tide, the proud keeper of your NFL team’s colors, is leveraging its unique 32 team sponsorship deal by rallying one player from each NFL team around a single common purpose – celebrating NFL fans and their passion for representing and defending their team’s colors this 2013 season. The “Tide Color Captains” will serve as photojournalists, sharing via Twitter real-time personal pictures capturing the moments of color celebrationmore...
  • 7/11/13 9:18 am EDT

    New Steps Reinforce Company’s Commitment to Ensuring Consumers Have a Safe and Healthy Home

    CINCINNATI--(BUSINESS WIRE)--In the latest effort to educate consumers on the importance of home safety, The Procter & Gamble Company (NYSE: PG) announced today that they will be rolling out the next phase of their Safe Home campaign. The Safe Home program aims to educate consumers on the correct use and storage of household cleaning and fabric care products. Earlier this year, P&G Safe Home forged a multi-year alliance with the American Academy ofmore...
  • 7/4/13 8:00 am EDT

    Loads of Hope Truck Comes to Canada for the First Time

    HIGH RIVER, Alberta--(BUSINESS WIRE)--P&G: B-roll footage of the opening day will be available at the following satellite coordinates on Thursday July 4th from 1400 – 1430 firm ET: Galaxy 17 18K, Slot A, 9 MhzDownlink: 12046.5VSR: 6.1113FEC 3/4 Tide's Loads of Hope Truck arrived in High River, Alberta, on Tuesday marking its first ever stop in Canada. Outfitted with 32 energy-efficient Frigidaire Affinity washers and dryers, it has helpedmore...
  • 7/2/13 12:30 pm EDT

    Tide's Mobile Laundry Program comes to High River to provide free laundry services

    HIGH RIVER, Alberta--(BUSINESS WIRE)--WHO:   The service is available to all families or individuals in need of clean clothes. WHAT: Beginning Tuesday, July 2nd, the Tide Loads of Hope mobile laundry program will be providing free full service laundry to relief workers and residents ofmore...
  • 6/18/13 7:10 am EDT

    Americans Dish the Dirt on Outdoor Cleaning Priorities

    CINCINNATI--(BUSINESS WIRE)--According to a recent national survey conducted by Procter & Gamble, Americans are ready to clean up for summer entertaining. When asked ‘what is most in need of a thorough cleaning at their house’ the answer was: their garage. One-third of respondents said their garage is most in need of cleaning, while patio furniture and grill tied for second place. Only one percent of survey respondents identified their playground equipment asmore...
  • 4/26/13 5:46 pm EDT
    (BUSINESS WIRE)--A photo is available on Business Wire's website and AP PhotoExpress: Tide, the proud keeper of your NFL team’s colors, created this exclusive image of the first round picks from the 2013 NFL Draft to celebrate this exciting occasion for NFL fans. As part of the NFL Draft, Tide also created the first shareable poster of players in their new colors and delivered them via Twitter. Tide used a team of designers on Draft night to build the posters asmore...
  • 4/22/13 9:59 am EDT

    The proud keeper of your NFL team’s colors is encouraging fans to add to the #AboutOurColors discussion on Twitter to show new players what their team’s colors mean to them

    CINCINNATI--(BUSINESS WIRE)--In celebration of the 2013 NFL Draft, Tide, the proud keeper of your NFL team’s colors, will offer an endorsement deal to the first player drafted to each of the 32 NFL teams in celebration of their new colors. Tide will also be rewarding fans with a unique gift that will be delivered via Twitter by each of the contracted rookies during the first and second rounds of the Draft. The rookies will also ask the fans to share what team colors mean tomore...
  • 2/25/13 11:16 am EST

    Other survey findings show that consumers do not find home remedies fully effective

    CINCINNATI--(BUSINESS WIRE)--According to a new survey1 released by Tide®, effective stain removal without damaging fabrics is a top concern for consumers when doing laundry, especially when it comes to white garments. Moreover, using conventional treatments like chlorine bleach or home remedies do not offer the expected results: Hispanic consumers who use bleach for their whites have experienced their garments turning yellow and dingy (32 percent), while 80more...
  • 11/5/12 8:17 pm EST

    Mobile Showers and Personal Care Kits Join Laundry and Power Relief Service, bringing aid to residents affected by Hurricane Sandy

    (BUSINESS WIRE)--Procter & Gamble (NYSE: PG): WHO:     Services available to all families or individuals in need of showers and personal care items as well as laundry and temporary power use in the wake of Hurricane Sandymore...
  • 10/23/12 7:00 am EDT

    New detergent fights tough stains and odours in performance apparel while cleaning every load

    TORONTO--(BUSINESS WIRE)--Whether you’re a little leaguer or a professional, playing in your backyard or on the world stage, all athletes want to look their best come game day. Today, Tide® introduces Tide plus Febreze Freshness Sport™, a new detergent designed to help remove tough stains and odours from sports apparel. No one understands the importance of looking and feeling your best during a game than soccer superstar and homegrown hero Christinemore...