Tide Newsroom

Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Flooding with P&G Product Kits and Tide Loads of Hope

Category:

Friday, August 19, 2016 9:17 am EDT

Public Company Information:

NYSE:
PG
(BUSINESS WIRE)--

Procter & Gamble:

WHO:

  Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in Louisiana.

 

WHAT:

The Tide Loads of Hope fleet will be deployed to support the relief efforts in Louisiana. The early-responder Tide Loads of Hope mobile laundry vehicle will be the first to arrive and will begin laundry services on August 19th, providing free full-service laundry to residents in Louisiana affected by the recent flooding. Residents can bring clothes (up to two loads per household) to the mobile unit to be washed, dried and folded free of charge for those in the directly affected areas. All washable clothing types can be accepted with the exception of heavy bedding. In addition, P&G will also be providing personal care kits containing items such as Secret deodorant, Crest toothpaste and Pantene shampoo as well as household cleaning products like Bounty, Mr. Clean and Swiffer. The extended capacity semi-truck is also en route to support relief efforts and will be on location next week with date and location to-be-determined. For the most up-to-date information on the fleet’s location and timing, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.

 

WHY:

Historic storms hit southern Louisiana and Mississippi between August 10th and 13th, devastating thousands of families and homes. As many residents have been forced from their homes, they are currently without basic needs and resources. P&G has a history of giving back to the communities where we live and work, and we wanted to provide some everyday essentials to those who need it most. These services are free and available to people affected by the disaster and the volunteers that are helping to respond.
 

WHERE:

The early-responder Tide Loads of Hope mobile laundry unit will be located at:
 
Bethany Church South Campus
10877 Reiger Road, Baton Rouge, LA 70809
 

P&G products will be distributed directly to residents in this area as well as from the Bethany Church South Campus location. Stay tuned for updates on the fleet’s location including details regarding the extended capacity Tide Loads of Hope semi-truck on Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.

 

WHEN:

Beginning Friday, August 19th, up to 100 loads of laundry per day (two loads per household) will be collected from 10 a.m. to 6 p.m. at the Bethany Church South Campus location. Stay tuned for the location of the extended capacity semi-truck which will be able to accommodate 300 loads of laundry per day (two loads per household).
 

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world. The early-responder Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day. The extended capacity semi-truck is outfitted with 32 energy-efficient Whirlpool washers (16 of each) with the capacity to do up to 300 loads of laundry a day.
 

BRANDS:

Brands included in relief effort: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
 

PARTNER:

P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.

 

Contact:

Location, Logistics:
Procter & Gamble
Claude Zukowski, zukowski.ck@pg.com
or
Media Inquiries for P&G:
Procter & Gamble
Julie deSylva, 513-780-0006
desylva.j@pg.com
or
Media Inquiries for Tide:
Ketchum
Katie Michel, 415-984-6279
katie.michel@ketchum.com

Multimedia Files:

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Photo courtesy of Procter & Gamble
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Photo courtesy of Procter & Gamble
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Photo courtesy of Procter & Gamble
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