Tide Newsroom

About Us

About Tide: For 65 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. From Tide w/Bleach to Tide TotalCare to Tide Stain Release in-wash booster, Tide believes in the importance of clean, fresh clothes that make you feel your best and most confident-no matter what you're wearing.

About Tide Loads of Hope: In times of disaster people turn to the most basic of human needs-and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day-since the program's inception, Tide has washed over 49,000 loads of laundry and helped over 35,000 families affected by disaster. We wash, dry and fold the clothes for these families for free. Because, as we've learned, sometimes even the littlest things can make a big, big difference.