Tide Newsroom

See All P&G Newsrooms

Timeline

2005

Tide Coldwater is introduced and is specially formulated to clean in cold water conditions better than the next leading regular liquid detergent in warm. Tide Coldwater can also help you save money on your energy bill!

2004

For those who love Downy as well as Tide, Tide with a Touch of Downy is introduced. It offers the same great irresistible clean of Tide with a touch of Downy softness and freshness.

1994

Age-old laundry headaches like fabric pilling and color fading were still plaguing consumers in the 1990’s. Tide’s revolutionary Carezyme technology helped solve that problem--keeping clothes looking new longer.

1992

Tide introduces first compact liquid detergent ---Ultra Liquid Tide

1991

Tide introduces its first liquid detergent to include a color-safe bleach alternative to whiten whites like a bleach would but remaining completely color-safe!

1990

In an effort to reduce packaging, Tide introduces first compact powder detergent.

1988

Knowing whitening was an important part of the laundry process, Tide introduced the first detergent with full-strength, color-safe bleach ---Tide with Bleach. Now cleaning and whitening could be done with just one product and was safe for colors!
Tide introduces the first detergent that captures dirt in the rinse cycle – Liquid Tide Clean Rinse.
The Clean Rinse technology is a polymer that helps suspend soils in the wash water and prevents them from settling back on clothes. This helps keep whites white and colors bright!

1984

Not only did we introduce a new product, Liquid Tide, we also introduced a unique package.
Liquid Tide contained twice the number of ingredients as leading liquid laundry detergents and the bottle had a self-draining cap which allowed the product from inside the cap to drain back into the bottle instead of running down the outside of the container.

1983

For over 35 years, Tide had a scent. In 1983, Tide introduced the first detergent without perfumes – Unscented Tide. Now users had a choice!