Tide Newsroom

News Releases: Detergents

  • 11/19/18 8:07 am EST

    Tide Free and Gentle First and Only Detergent Awarded with Seals from Both Organizations

    CINCINNATI--(BUSINESS WIRE)--Tide Free and Gentle Liquid Laundry Detergent and Tide PODS® Free and Gentle Laundry Detergent are the first laundry detergent products to receive both the National Psoriasis Foundation (NPF) Seal of Recognition and National Eczema Association (NEA) Seal of Acceptance™. “We’re proud to recognize innovative products that are designed to not irritate the dry, itchy, flaky symptoms of psoriasis,” said Randy Beranekmore...
  • 10/2/18 8:57 am EDT

    Almost 50% of people report that odors linger on their clothing even after washing

    Clothes that smell and stay fresh after washing may help improve mood and performance

    CINCINNATI--(BUSINESS WIRE)--It’s a conundrum many consumers face—and often complain about: odors that linger on stain-free, clean looking clothes. Now, for the good news: Procter & Gamble (P&G) announced a presentation of new methods for exploring why this laundry mystery even exists. The presentation explained sensory and analytical methods suggesting that, when a detergent ineffectively cleans body soils from clothing, it can cause somethingmore...
  • 6/11/18 8:55 am EDT

    High-performing surfactants may mean even better cold-water cleaning—and reduced household energy consumption by encouraging eco-friendly consumer habits.

    CINCINNATI--(BUSINESS WIRE)--Today Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which canmore...
  • 4/22/18 3:06 pm EDT
    (BUSINESS WIRE)--Procter & Gamble (NYSE:PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent tornado and severe weather in the Greensboro, NC area. WHAT: The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of the recent tornado. The Tide Loads of Hope mobile laundry vehicle will beginmore...
  • 9/7/17 9:00 am EDT
    (BUSINESS WIRE)--Procter & Gamble (NYSE:PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Harvey. WHAT: The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of Hurricane Harvey. The Tide Loads of Hope mobile laundry vehicle will begin services in Richmond on Thursday, Septembermore...
  • 8/1/17 10:00 am EDT

    Child-Resistant Closures to Be Available for All P&G Laundry Pacs

    CINCINNATI--(BUSINESS WIRE)--Today Procter & Gamble (P&G) took another step forward in its commitment to consumer safety. After three years of in-depth R&D and testing, P&G is now launching new Tide PODS and Gain Flings tubs with Child-Guard™ lids. The Child-Guard™ tub is next in a series of significant product developments, consumer education initiatives and packaging changes to reduce accidents related to P&G’s liquid laundry pacs. The new childmore...
  • 4/21/17 10:15 am EDT

    Tide purclean, WWF and Kristen Bell teamed up to convert households to energy-saving laundry habits

    CINCINNATI--(BUSINESS WIRE)--Leading up to Earth Day, Tide purclean, World Wildlife Fund and actress Kristen Bell launched a joint effort to convert as many households possible to energy-saving laundry habits by asking consumers to take the Sustainable Laundry Pledge using #CleanPledge. Now, in celebration of the thousands of pledges received to-date, Tide purclean is making the full donation of $250,000 in support of WWF’s global conservation efforts. “more...
  • 11/17/16 6:07 pm EST

    Furtado encourages Canadians to get involved as Tide purclean supports WWF-Canada’s Count for Nature movement

    TORONTO--(BUSINESS WIRE)--For more than a decade, Tide has been committed to developing detergents that provide environmental benefits like energy and water savings without compromising on the clean consumers demand. Hitting shelves across the country this fall is the latest innovation in Tide’s ongoing commitment to sustainability: Tide purclean, the first bio-based detergent with the cleaning power of Tide. To celebrate this step in the right direction,more...
  • 8/16/16 2:38 pm EDT

    Procter & Gamble’s Tide PODS to Partner with Matt Kenseth, Joe Gibbs Racing at Darlington Raceway for Historic Comeback

    CHARLOTTE, N.C.--(BUSINESS WIRE)--Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage tomore...
  • 5/23/16 9:10 am EDT

    Complimentary Cycling Classes Offered Nationwide by Tide + Downy Odor Defense Collection™ to Celebrate New Laundry Regimen Designed to Eliminate Odor in Workout Clothes

    CINCINNATI--(BUSINESS WIRE)--Nothing gets workout clothes sweatier than a cycling class, and riders know all too well the challenges behind cleaning their gear and trying to get rid of odors. To kick off the official start to summer, Procter & Gamble, the maker of Tide® and Downy®, is excited to announce a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collectionmore...