Tide Newsroom

News Releases: Detergents

  • 2/10/14 10:35 am EST

    Reese unveils her first-ever fully washable looks at NYFW as part of partnership with Tide Pods and CFDA

    NEW YORK--(BUSINESS WIRE)--On Sunday, February 9, 2014, Tracy Reese debuted her first-ever completely machine-washable looks as a part of her fall 2014 collection, inspired by her partnership with Tide Pods® and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabricsmore...
  • 12/5/13 11:00 am EST

    Fans receive exclusive access to the design experience with Tide via Pinterest

    CINCINNATI--(BUSINESS WIRE)--Today, Tide Pods® announces an innovative new partnership with renowned clothing designer and Council of Fashion Designers of America (CFDA) member Tracy Reese, who for the first time will be introducing machine-washable fashions as part of her Fall 2014 collection. The collaboration is in conjunction with the Tide Pods® and CFDA Washable Fashion Initiative, a response to the continuing demand for washable garments and increased consumermore...
  • 7/11/13 9:18 am EDT

    New Steps Reinforce Company’s Commitment to Ensuring Consumers Have a Safe and Healthy Home

    CINCINNATI--(BUSINESS WIRE)--In the latest effort to educate consumers on the importance of home safety, The Procter & Gamble Company (NYSE: PG) announced today that they will be rolling out the next phase of their Safe Home campaign. The Safe Home program aims to educate consumers on the correct use and storage of household cleaning and fabric care products. Earlier this year, P&G Safe Home forged a multi-year alliance with the American Academy ofmore...
  • 6/18/13 7:10 am EDT

    Americans Dish the Dirt on Outdoor Cleaning Priorities

    CINCINNATI--(BUSINESS WIRE)--According to a recent national survey conducted by Procter & Gamble, Americans are ready to clean up for summer entertaining. When asked ‘what is most in need of a thorough cleaning at their house’ the answer was: their garage. One-third of respondents said their garage is most in need of cleaning, while patio furniture and grill tied for second place. Only one percent of survey respondents identified their playground equipment asmore...
  • 10/23/12 7:00 am EDT

    New detergent fights tough stains and odours in performance apparel while cleaning every load

    TORONTO--(BUSINESS WIRE)--Whether you’re a little leaguer or a professional, playing in your backyard or on the world stage, all athletes want to look their best come game day. Today, Tide® introduces Tide plus Febreze Freshness Sport™, a new detergent designed to help remove tough stains and odours from sports apparel. No one understands the importance of looking and feeling your best during a game than soccer superstar and homegrown hero Christinemore...
  • 8/6/12 9:12 am EDT

    Betty to Break Her Own Rule and Stream Live to Tide’s® Facebook Page August 23rd

    CINCINNATI--(BUSINESS WIRE)--Tide® has enlisted the help of actress Betty White, the ultimate Hollywood rule breaker, to spread the word that Tide® is reintroducing its Tide plus Bleach Alternative detergent as Tide VIVID White + Bright. The new name is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash. Together, Betty and Tide will show people across the country that they can disregard all the rules they previouslymore...
  • 5/1/12 10:00 am EDT

    Tide® alaba las historias detrás de los colores norteamericanos con el proyecto «My Story. Our Flag.»

    CINCINNATI--(BUSINESS WIRE)--Este verano, casi seiscientos de los mejores atletas norteamericanos vestirán los colores de su país para representar con orgullo al equipo de Estados Unidos en los Juegos Olímpicos de 2012 en Londres. Tide reconoce que detrás de los colores de los uniformes de los atletas se esconden historias de millones de norteamericanos; historias que hacen que el rojo, el blanco y el azul sean algo más que simples colores. Es por ello que Tide semore...
  • 4/16/12 9:19 am EDT

    Tide® celebrates the stories behind our country’s colors with the “My Story. Our Flag.” Project

    CINCINNATI--(BUSINESS WIRE)--This summer, nearly six hundred of our nation’s best athletes will wear the colors of our country and proudly represent Team USA at the 2012 Olympic Games in London. Tide recognizes that behind the colors of our athletes’ uniforms are the stories of millions; stories that make the Red, White and Blue more than just colors. That’s why Tide is proud to keep these colors bright and celebrate them through the “My Story. Our Flag.” Projectmore...
  • 4/2/12 9:19 am EDT

    Campaign Makes Progress toward P&G’s Commitment to Convert 70% of Wash Loads to Cold by 2020

    CINCINNATI--(BUSINESS WIRE)--In honor of Earth Day 2012, P&G today launched its “Take a Load Off” campaign, encouraging U.S. consumers to switch to cold water laundry washing to help save energy and cut down on household utility costs. When doing laundry, heating water can account for up to 80 percent of the energy used per wash load in the U.S. The campaign is part of Future Friendly, P&G's conservation education initiative designed to raise awareness that takingmore...
  • 3/14/12 12:24 pm EDT

    Jencarlos Canela sorprende a las personas en lavanderías en Miami y Los Ángeles para mostrar el producto que ayudará a cambiar la manera en que lavamos la ropa

    CINCINNATI--(BUSINESS WIRE)--El cantante y actor Jencarlos Canela mostrará a los consumidores Hispanos los nuevos Tide® Pods™, un detergente contenido en una mono dosis diferente a cualquier otro en el mercado que incluye tres elementos en uno para obtener en la ropa brillo, limpieza y el elemento quitamanchas. Como parte de este lanzamiento, Jencarlos Canela sorprende a los consumidores en Lavanderías en Miami y en Los Ángeles para mostrarles cómo, conmore...