Tide Newsroom

News Releases: Detergents

  • 3/14/12 12:07 pm EDT

    Jencarlos Canela surprises people at Laundromats in Miami and LA to show the product that will help change the way we do our laundry

    CINCINNATI--(BUSINESS WIRE)--Singer and actor Jencarlos Canela will show Hispanic consumers the new Tide® Pods™, a three-chamber unit dose laundry detergent that looks unlike anything seen in the marketplace today - it is a three in one detergent that brightens, cleans and fight stains in one single pac. As part of this launch, Jencarlos Canela surprises people at Laundromats in Miami and Los Angeles to show them how, with the new Tide Pods, the laundrymore...
  • 3/6/12 10:00 am EST

    Breakthrough technology changes laundry for good: the cleaning power of Tide®, now in the palm of your hand

    CINCINNATI--(BUSINESS WIRE)--In a world where innovation and technology are constantly changing the way we live, one facet of daily life has remained relatively untouched for more than five decades. Since the introduction of liquid laundry detergent in the 1980’s, there has not been a fundamental shift in how people do laundry. Procter & Gamble is determined to change that with the introduction of new Tide® Pods™. Tide Pods are a multi-dimensional laundrymore...
  • 2/14/12 9:24 am EST

    Partnership to Promote Energy Savings and CO2 Reductions from Change in Laundry Habits

    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced a strategic partnership with the Alliance to Save Energy (the Alliance), a nonprofit organization that promotes energy efficiency worldwide through research, education and advocacy, to publicize the environmental and energy savings benefits of washing laundry in cold water. Through this agreement, the Alliance will work with P&G’s natural resource education initiative, Futuremore...
  • 8/1/08 4:16 pm EDT

    New Total Care™ Line Features A Protective Fiber Complex That Keeps Clothes Looking Beautiful Even After 50 Washes

    They say that true beauty defies age. Now the makers of Tide® and Downy® have come up with a way to help preserve and protect your beautiful clothing over time. Introducing Tide® Total Care™ and Downy® Total Care™, two new products that go beyond cleaning and softening to help maintain the color and shape of fabrics. By combining the best of Beauty and Fabric Care technologies to help maintain the beauty of clothes, Tide and Downy Total Care are elevating the standard of care tomore...