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News Releases: Tide Corporate

Tide® Recognized as a Leader in Laundry for Sensitive Skin With Seals from National Psoriasis Foundation and National Eczema Association
11/19/18 8:07 am EST
Tide Free and Gentle First and Only Detergent Awarded with Seals from Both Organizations
CINCINNATI--(BUSINESS WIRE)--Tide Free and Gentle Liquid Laundry Detergent and Tide PODS® Free and Gentle Laundry Detergent are the first laundry detergent products to receive both the National Psoriasis Foundation (NPF) Seal of Recognition and National Eczema Association (NEA) Seal of Acceptance™. “We’re proud to recognize innovative products that are designed to not irritate the dry, itchy, flaky symptoms of psoriasis,” said Randy Beranekmore...
Procter & Gamble Brings Relief to Residents Affected by Hurricane Harvey with P&G Product Kits and Tide Loads of Hope Laundry Services
9/2/17 9:00 am EDT
ROCKPORT, Texas--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Harveymore...
Procter & Gamble Takes Next Step Forward in Commitment to Consumer Safety with New Liquid Laundry Pac Tub That Includes Harder-to-Open Child-Guard™ Lid
8/1/17 10:00 am EDT
Child-Resistant Closures to Be Available for All P&G Laundry Pacs
CINCINNATI--(BUSINESS WIRE)--Today Procter & Gamble (P&G) took another step forward in its commitment to consumer safety. After three years of in-depth R&D and testing, P&G is now launching new Tide PODS and Gain Flings tubs with Child-Guard™ lids. The Child-Guard™ tub is next in a series of significant product developments, consumer education initiatives and packaging changes to reduce accidents related to P&G’s liquid laundry pacs. The new childmore...
ADDING MULTIMEDIA Tide PODS plus Downy and TTC Treat Toronto Better
5/15/17 2:10 pm EDT
TORONTO--(BUSINESS WIRE)--This Monday, May 15, NEW Tide PODS plus Downy will treat Toronto commuters better by handing out complimentary tokens at Union Station. Tide PODS plus Downy is providing free Toronto Transit Commission (TTC) rides as part of the #TreatThemBetter program during the morning and afternoon rush, while quantities last (or up to 25,000 rides). “NEW Tide PODS plus Downy treats your clothes better and we thought it would it would be fittingmore...
Tide purclean encourages energy-saving laundry habits through its Sustainable Laundry Pledge and donates $250,000 to World Wildlife Fund for Earth Day
4/21/17 10:15 am EDT
Tide purclean, WWF and Kristen Bell teamed up to convert households to energy-saving laundry habits
CINCINNATI--(BUSINESS WIRE)--Leading up to Earth Day, Tide purclean, World Wildlife Fund and actress Kristen Bell launched a joint effort to convert as many households possible to energy-saving laundry habits by asking consumers to take the Sustainable Laundry Pledge using #CleanPledge. Now, in celebration of the thousands of pledges received to-date, Tide purclean is making the full donation of $250,000 in support of WWF’s global conservation efforts. “more...
Tide Returns to NASCAR at Bojangles’ Southern 500
8/16/16 2:38 pm EDT
Procter & Gamble’s Tide PODS to Partner with Matt Kenseth, Joe Gibbs Racing at Darlington Raceway for Historic Comeback
CHARLOTTE, N.C.--(BUSINESS WIRE)--Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage tomore...
P&G Brands Including Gillette®, Pantene® and Tide® Set to Serve Athletes, Moms and Families at the P&G Global Family Home During the Rio 2016 Olympic Games
8/5/16 10:04 am EDT
Doors to the P&G Family Home open with help of Olympic Gold Medalist Nadia Comaneci and surprise performance from Brazilian percussion band Olodum
RIO DE JANEIRO, Brazil--(BUSINESS WIRE)--On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble, Worldwide Olympic Partner, officially opened the P&G Family Home, the company’s ‘Home away from Home’ where brands including Gillette®, Pantene® and Tide® will serve athletes, moms and families from around the world throughout the Olympic Games. Five-time Gold Medalist (Gymnastics) and Tide Pods® ambassador, Nadia Comaneci was on hand duringmore...
Location Update: Procter & Gamble Brings Mobile Relief to West Virginia Residents Affected by Recent Flooding with P&G Product Kits and Tide Loads of Hope
7/1/16 9:00 am EDT
(BUSINESS WIRE)--Procter & Gamble: WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in West Virginiamore...
Procter & Gamble Brings Mobile Relief to West Virginia Residents Affected by Recent Flooding with Tide Loads of Hope and P&G Product Kits
6/28/16 10:09 am EDT
(BUSINESS WIRE)--Procter & Gamble: WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in West Virginia. WHATmore...
Tide Partners with Parsons School of Design to Educate Future Designers on How to “Design for Care”
9/9/15 9:00 am EDT
CINCINNATI--(BUSINESS WIRE)--With new high tech and luxury fabrics moving from the runway to the “everyday,” both style and luxury are now within reach for everyone. However, with this new trend comes confusion on how to properly care for your clothes, especially at home. As part of P&G Fabric Care’s commitment to protecting and preserving the clothes we love, Tide and Downy are supporting Parsons School of Design at The New School to educate future designers onmore...