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News Releases: Tide Corporate

Hello Sunshine and P&G Announce Partnership on NY Times Bestselling Book Fair Play
11/7/19 9:00 am EST
NEW YORK & CINCINNATI--(BUSINESS WIRE)--Reese Witherspoon’s media company Hello Sunshine and P&G have partnered on New York Times Bestselling Author Eve Rodsky’s first book Fair Play. The partnership brings Fair Play’s groundbreaking system of rebalancing the domestic workload between partners to new audiences through video, podcast, live event and branded content — all continuing the mission of helping women step more fully in the world by getting their partners to step more fullymore...
Procter & Gamble Brings Relief to Texas Residents Affected by Severe Flooding With P&G Product Kits and Tide Loads of Hope Laundry Services
9/26/19 12:57 pm EDT
BEAUMONT, Texas--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the Tropical Depression Imelda in Texas. WHAT: The Tide Loads of Hope Mobile Laundry Unit has been deployed to support flood victims in the wake of the Tropical Depression Imelda in Texas. The Tide Loads of Hope mobile laundry vehicle will beginmore...
P&G, National Geographic and Global Citizen Launch Groundbreaking Series, ACTIVATE: THE GLOBAL CITIZEN MOVEMENT To Drive Action Around Poverty, Inequality and Sustainability
9/5/19 9:00 am EDT

Six-Part Docuseries Draws Attention to Critical World Issues With Activists Including Hugh Jackman, Pharrell Williams, Common, Usher, Rachel Brosnahan, Gayle King, Bonang Matheba, Darren Criss, Uzo Aduba, Becky G and Priyanka Chopra Jonas

Series Premieres in the U.S. September 5 at 10/9c on National Geographic

CINCINNATI--(BUSINESS WIRE)--Procter & Gamble and National Geographic’s six-part docuseries ACTIVATE, co-produced by Global Citizen and RadicalMedia, premieres tonight, Thursday, September 5, in the U.S. on National Geographic. Each episode of the six-part series delves into a different issue connected to the root causes of poverty, including sustainable sourcing, criminalization of poverty, disaster relief, girls’ education, plastic waste and the global water crisis. The P&G ACTIVATEmore...
Procter & Gamble Brings Relief to Residents Affected by Ohio Tornadoes with P&G Product Kits and Tide Loads of Hope Laundry Services
5/31/19 8:00 am EDT
DAYTON, Ohio--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the Ohio tornadoesmore...
P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area
5/22/19 7:05 am EDT
Convenient zero-waste e-shopping platform will include 8 of P&G’s leading household brands
CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced it is testing reusable packaging on some of its most popular products as part of LoopTM, a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Many of P&G’s largest global brands, including TideTM, CascadeTM, PanteneTM and Oral-BTM will participate in this innovative sustainable platform being tested in the New York metro area starting today. The circular e-more...
P&G Joins TerraCycle’s Loop – an Environmentally Friendly and Convenient E-Shopping Platform – With 11 Household Brands
1/24/19 5:00 am EST
Game-Changing Model will be tested in Paris and New York in 2019
DAVOS, Switzerland--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with LoopTM , a circular e-more...
Tide® Recognized as a Leader in Laundry for Sensitive Skin With Seals from National Psoriasis Foundation and National Eczema Association
11/19/18 8:07 am EST
Tide Free and Gentle First and Only Detergent Awarded with Seals from Both Organizations
CINCINNATI--(BUSINESS WIRE)--Tide Free and Gentle Liquid Laundry Detergent and Tide PODS® Free and Gentle Laundry Detergent are the first laundry detergent products to receive both the National Psoriasis Foundation (NPF) Seal of Recognition and National Eczema Association (NEA) Seal of Acceptance™. “We’re proud to recognize innovative products that are designed to not irritate the dry, itchy, flaky symptoms of psoriasis,” said Randy Beranekmore...
Procter & Gamble Brings Relief to Residents Affected by Hurricane Harvey with P&G Product Kits and Tide Loads of Hope Laundry Services
9/2/17 9:00 am EDT
ROCKPORT, Texas--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG): WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Harveymore...
Procter & Gamble Takes Next Step Forward in Commitment to Consumer Safety with New Liquid Laundry Pac Tub That Includes Harder-to-Open Child-Guard™ Lid
8/1/17 10:00 am EDT
Child-Resistant Closures to Be Available for All P&G Laundry Pacs
CINCINNATI--(BUSINESS WIRE)--Today Procter & Gamble (P&G) took another step forward in its commitment to consumer safety. After three years of in-depth R&D and testing, P&G is now launching new Tide PODS and Gain Flings tubs with Child-Guard™ lids. The Child-Guard™ tub is next in a series of significant product developments, consumer education initiatives and packaging changes to reduce accidents related to P&G’s liquid laundry pacs. The new childmore...
ADDING MULTIMEDIA Tide PODS plus Downy and TTC Treat Toronto Better
5/15/17 2:10 pm EDT
TORONTO--(BUSINESS WIRE)--This Monday, May 15, NEW Tide PODS plus Downy will treat Toronto commuters better by handing out complimentary tokens at Union Station. Tide PODS plus Downy is providing free Toronto Transit Commission (TTC) rides as part of the #TreatThemBetter program during the morning and afternoon rush, while quantities last (or up to 25,000 rides). “NEW Tide PODS plus Downy treats your clothes better and we thought it would it would be fittingmore...