Tide Newsroom

News Releases: Tide Corporate

  • 9/4/14 2:47 pm EDT

    Brand kicks off color conversations with Back to Football digital personalized jersey offering

    CINCINNATI--(BUSINESS WIRE)--NFL football is back and Tide®, the proud keeper of all 32 NFL teams’ colors, has enlisted one player from every team to capture and share their personal pre-game color rituals throughout the season and encourage fans to do the same. From inside the locker room, to at home with friends and family, to on the road, to the moments before a huge rivalry game, “Tide Color Captains” will serve as photojournalists for the second consecutive year,more...
  • 8/29/14 10:18 am EDT

    Tide® Honors Workers Across the Nation and the Uniforms they Wear in a Short Video

    CINCINNATI--(BUSINESS WIRE)--Labor Day has become more associated with the end of summer, rather than a celebration of hard working Americans.1 Tide® wants to remind people of the true meaning of Labor Day by honoring workers and the uniforms they wear each day, in pursuit of making the nation a better place. Tide has created a short video #HonorUniforms highlighting the amazing contributions people make each day while wearing their uniforms. The workersmore...
  • 6/10/14 10:00 am EDT

    On stages of all sizes, Tide is proud to be the keeper of costumes everywhere

    CINCINNATI--(BUSINESS WIRE)--New York City’s acclaimed Public Theater has trusted Tide when caring for costumes backstage for years and now, for the first time, Tide has become the official Wardrobe Care Partner of Shakespeare in the Park, the city’s timeless summer tradition since 1962 where over five million people have enjoyed more than 150 free productions of Shakespeare and other classical works and musicals at the Delacorte Theater. The first-of-its-kind partnershipmore...
  • 6/4/14 9:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--While fans everywhere are gearing up for their favorite soccer matches, Tide has joined forces with Andres Cantor, Emmy® Award winning TV and radio sports personality, for the Keep the Exchange Clean (#KeepitClean) program, to celebrate the long-standing tradition of jersey exchanges, which brings to life the camaraderie and love of the game that unites all fans. Dating back to the 1930s, this long-standing tradition trading themore...
  • 6/3/14 10:00 am EDT

    Jonathan Scott Puts Previously Unwanted Household Items Back to Use with Tide Oxi Multi-Purpose Stain Remover

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is partnering with HGTV Property Brother Jonathan Scott to showcase the versatile cleaning power of Tide Oxi Multi-Purpose Stain Remover which features more than 225 household uses. Now you can use Tide to clean almost anything throughout your entire home, including everything from carpet and upholstery, to tile and grout, bathtubs and even patio furniture! To prove the powerful clean of Tide Oxi, Jonathan Scottmore...
  • 4/17/14 9:00 am EDT

    New Tide Oxi Multi-Purpose Stain Remover Helps Tackle Cleaning Needs Inside and Outside the Laundry Room

    CINCINNATI--(BUSINESS WIRE)--For many, spring is a time of renewal and cleaning out to start fresh after a long winter. To help people achieve a deep clean all around the house, Tide has launched the new Tide Oxi Multi-Purpose Stain Remover, its first product designed to be used in and out of the wash. Great for spot treating, cleaning hard surfaces and as a laundry booster, Tide Oxi is a true multi-purpose cleaner, with more than 225 uses. For those looking tomore...
  • 3/31/14 10:00 am EDT

    New Tide Oxi Multi-Purpose Stain Remover Brings Convenience to Cleaning with More than 225 Uses Throughout the Home

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is delivering a new way to experience the cleaning power of Tide this spring with new Tide Oxi Multi-Purpose Stain Remover. The multi-purpose cleaner hits shelves just in time for spring cleaning – an annual tradition when 72 percent of Americans1 plan to freshen up their homes by deep cleaning areas that really need extra attention. This cleaning season, for the first time ever, consumers will enjoy the cleaningmore...
  • 8/29/13 9:06 am EDT

    NFL players will serve as photojournalists, using Twitter to share personal pictures of fans and moments that capture their passion for celebrating and defending their colors

    CINCINNATI--(BUSINESS WIRE)--Tide, the proud keeper of your NFL team’s colors, is leveraging its unique 32 team sponsorship deal by rallying one player from each NFL team around a single common purpose – celebrating NFL fans and their passion for representing and defending their team’s colors this 2013 season. The “Tide Color Captains” will serve as photojournalists, sharing via Twitter real-time personal pictures capturing the moments of color celebrationmore...
  • 7/11/13 9:18 am EDT

    New Steps Reinforce Company’s Commitment to Ensuring Consumers Have a Safe and Healthy Home

    CINCINNATI--(BUSINESS WIRE)--In the latest effort to educate consumers on the importance of home safety, The Procter & Gamble Company (NYSE: PG) announced today that they will be rolling out the next phase of their Safe Home campaign. The Safe Home program aims to educate consumers on the correct use and storage of household cleaning and fabric care products. Earlier this year, P&G Safe Home forged a multi-year alliance with the American Academy ofmore...
  • 7/2/13 12:30 pm EDT

    Tide's Mobile Laundry Program comes to High River to provide free laundry services

    HIGH RIVER, Alberta--(BUSINESS WIRE)--WHO:   The service is available to all families or individuals in need of clean clothes. WHAT: Beginning Tuesday, July 2nd, the Tide Loads of Hope mobile laundry program will be providing free full service laundry to relief workers and residents ofmore...