Tide Newsroom

News Releases: Tide Corporate

  • 4/26/13 5:46 pm EDT
    (BUSINESS WIRE)--A photo is available on Business Wire's website and AP PhotoExpress: Tide, the proud keeper of your NFL team’s colors, created this exclusive image of the first round picks from the 2013 NFL Draft to celebrate this exciting occasion for NFL fans. As part of the NFL Draft, Tide also created the first shareable poster of players in their new colors and delivered them via Twitter. Tide used a team of designers on Draft night to build the posters asmore...
  • 4/22/13 9:59 am EDT

    The proud keeper of your NFL team’s colors is encouraging fans to add to the #AboutOurColors discussion on Twitter to show new players what their team’s colors mean to them

    CINCINNATI--(BUSINESS WIRE)--In celebration of the 2013 NFL Draft, Tide, the proud keeper of your NFL team’s colors, will offer an endorsement deal to the first player drafted to each of the 32 NFL teams in celebration of their new colors. Tide will also be rewarding fans with a unique gift that will be delivered via Twitter by each of the contracted rookies during the first and second rounds of the Draft. The rookies will also ask the fans to share what team colors mean tomore...
  • 11/5/12 8:17 pm EST

    Mobile Showers and Personal Care Kits Join Laundry and Power Relief Service, bringing aid to residents affected by Hurricane Sandy

    (BUSINESS WIRE)--Procter & Gamble (NYSE: PG): WHO:     Services available to all families or individuals in need of showers and personal care items as well as laundry and temporary power use in the wake of Hurricane Sandymore...
  • 10/11/12 9:00 am EDT

    Trusted detergent of the NFL encourages football enthusiasts to declare their passion for their team for the chance to win a trip to Super Bowl XLVII and money for their team’s charity

    CINCINNATI--(BUSINESS WIRE)--As part of its sponsorship of the NFL, Tide is launching an online photo campaign called “Show Us Your Colors,” which will give one lucky fan the chance to win a trip for two to the pinnacle of the football season—Super Bowl XLVII. “Show Us Your Colors” will be a continuation of the brand’s season-long celebration of the undying pride and passion that football fans have for their teams, helping them to share just how much their colors mean tomore...
  • 9/5/12 10:00 am EDT

    Trusted detergent of the NFL invites Green Bay Packers fans to show off their passion for their team’s colors at opening game vs. San Francisco 49ers

    CINCINNATI--(BUSINESS WIRE)--For years, equipment managers throughout the NFL have been trusting Tide to keep their team’s gear clean and the colors vibrant. Now, Tide is a sponsor of the league and all 32 of its teams to engage NFL fans in a season-long celebration of the pride and passion they have for their teams and the colors that mean much more than just colors. The Tide “Show Us Your Colors” campaign officially launches on September 9th when Tide takes over Lambeau Field, the home of the Green Bay Packers, to “more...
  • 7/26/12 9:33 am EDT

    P&G Family Home is “Home away from Home” Featuring Services from Leading Brands including Pampers®, Tide®, Pantene®, Crest®, Duracell® and Gillette®

    LONDON--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced the opening of the P&G U.S. Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment. The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign, which focuses on recognizing the role moms play inmore...
  • 7/3/12 2:54 pm EDT

    Americans answered the question “What do the red, white and blue mean to you?” and their answers appear on flag

    CINCINNATI--(BUSINESS WIRE)--Tide unveiled a very special flag in honor of Team USA today in New York City’s Bryant Park with the help of actress and singer Katharine McPhee. For the past several weeks Tide has asked Americans to share what the red, white and blue mean to them on Facebook and Twitter. The result? An overwhelming number of stories that have now been printed on swatches of fabric and sewn together to create a magnificent expression of national pride – amore...
  • 4/25/12 11:57 am EDT

    Locker room staple now officially “The Clean the NFL Trusts”

    CINCINNATI--(BUSINESS WIRE)--Procter and Gamble’s Tide and the National Football League today announced a multi-year sponsorship beginning with the 2012 NFL season. A staple of NFL locker rooms for years, Tide is also now a sponsor of the League and all 32 NFL teams, affirming the brand as the “Official Laundry Detergent of the NFL.” Tide’s NFL sponsorship is part of Procter and Gamble’s national sponsorship of the League. Products across Tide’s portfolio will bemore...
  • 3/14/12 12:24 pm EDT

    Jencarlos Canela sorprende a las personas en lavanderías en Miami y Los Ángeles para mostrar el producto que ayudará a cambiar la manera en que lavamos la ropa

    CINCINNATI--(BUSINESS WIRE)--El cantante y actor Jencarlos Canela mostrará a los consumidores Hispanos los nuevos Tide® Pods™, un detergente contenido en una mono dosis diferente a cualquier otro en el mercado que incluye tres elementos en uno para obtener en la ropa brillo, limpieza y el elemento quitamanchas. Como parte de este lanzamiento, Jencarlos Canela sorprende a los consumidores en Lavanderías en Miami y en Los Ángeles para mostrarles cómo, conmore...
  • 3/14/12 12:07 pm EDT

    Jencarlos Canela surprises people at Laundromats in Miami and LA to show the product that will help change the way we do our laundry

    CINCINNATI--(BUSINESS WIRE)--Singer and actor Jencarlos Canela will show Hispanic consumers the new Tide® Pods™, a three-chamber unit dose laundry detergent that looks unlike anything seen in the marketplace today - it is a three in one detergent that brightens, cleans and fight stains in one single pac. As part of this launch, Jencarlos Canela surprises people at Laundromats in Miami and Los Angeles to show them how, with the new Tide Pods, the laundrymore...