Tide Newsroom

News Releases

  • 8/16/16 2:38 pm EDT

    Procter & Gamble’s Tide PODS to Partner with Matt Kenseth, Joe Gibbs Racing at Darlington Raceway for Historic Comeback

    CHARLOTTE, N.C.--(BUSINESS WIRE)--Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage tomore...
  • 8/5/16 10:04 am EDT

    Doors to the P&G Family Home open with help of Olympic Gold Medalist Nadia Comaneci and surprise performance from Brazilian percussion band Olodum

    RIO DE JANEIRO, Brazil--(BUSINESS WIRE)--On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble, Worldwide Olympic Partner, officially opened the P&G Family Home, the company’s ‘Home away from Home’ where brands including Gillette®, Pantene® and Tide® will serve athletes, moms and families from around the world throughout the Olympic Games. Five-time Gold Medalist (Gymnastics) and Tide Pods® ambassador, Nadia Comaneci was on hand duringmore...
  • 7/1/16 9:00 am EDT
    (BUSINESS WIRE)--Procter & Gamble:     WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in West Virginiamore...
  • 6/28/16 10:09 am EDT
    (BUSINESS WIRE)--Procter & Gamble: WHO:   Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in West Virginia.   WHATmore...
  • 5/23/16 9:10 am EDT

    Complimentary Cycling Classes Offered Nationwide by Tide + Downy Odor Defense Collection™ to Celebrate New Laundry Regimen Designed to Eliminate Odor in Workout Clothes

    CINCINNATI--(BUSINESS WIRE)--Nothing gets workout clothes sweatier than a cycling class, and riders know all too well the challenges behind cleaning their gear and trying to get rid of odors. To kick off the official start to summer, Procter & Gamble, the maker of Tide® and Downy®, is excited to announce a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collectionmore...
  • 5/19/16 9:10 am EDT

    First USDA Certified Biobased Detergent with the Trusted Cleaning Power of Tide

    CINCINNATI--(BUSINESS WIRE)--For more than a decade, Tide® has been committed to developing detergents that provide environmental benefits like energy and water savings without compromising on the clean consumers demand. Today, hitting shelves across the country is the latest innovation in Tide’s ongoing commitment to sustainability: Tide purclean™, the first biobased detergent with the cleaning power of Tide. With a 65 percent biobased formula (showcased on-more...
  • 9/9/15 9:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--With new high tech and luxury fabrics moving from the runway to the “everyday,” both style and luxury are now within reach for everyone. However, with this new trend comes confusion on how to properly care for your clothes, especially at home. As part of P&G Fabric Care’s commitment to protecting and preserving the clothes we love, Tide and Downy are supporting Parsons School of Design at The New School to educate future designers onmore...
  • 5/13/15 10:00 am EDT

    Haute couture worn by Rodriguez is from renowned British designer Giles Deacon’s Washable Fashion collection, exclusively created for Tide Pods

    NEW YORK--(BUSINESS WIRE)--P&G Fabric Care’s brand Tide Pods has partnered with actress and model Maritza Rodriguez to demonstrate washable garments can be fashionable…even on the red carpet. Rodriguez sported a fully washable runway look, a Black Razor Dress from designer Giles Deacon, at the People en Español “Los 50 Más Bellos” Gala that took place this past Tuesday, May 12th in NY. Deacon, who is also P&G Fabric Care’s Global Fashion Consultantmore...
  • 5/1/15 10:39 am EDT

    Tide Takes the Roses at Churchill Downs When It Comes to Keeping Jockey Silks Bright, Beautiful

    CINCINNATI--(BUSINESS WIRE)--From the racetrack to Millionaire’s Row to the infield, jockeys and patrons alike dress to impress at the Kentucky Derby. And those who know how to dress for the occasion, turn to Tide to care for their clothes. Procter & Gamble’s Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week. “Most people don’t realize that amore...
  • 4/24/15 10:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--In its latest effort to raise awareness on the importance of laundry room safety, P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative reminding parents and caregivers to seal laundry detergent pacs up, store pacs up, and keep pacs away from childrenmore...