Tide Newsroom

News Releases

  • 6/4/14 9:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--While fans everywhere are gearing up for their favorite soccer matches, Tide has joined forces with Andres Cantor, Emmy® Award winning TV and radio sports personality, for the Keep the Exchange Clean (#KeepitClean) program, to celebrate the long-standing tradition of jersey exchanges, which brings to life the camaraderie and love of the game that unites all fans. Dating back to the 1930s, this long-standing tradition trading themore...
  • 6/3/14 10:00 am EDT

    Jonathan Scott Puts Previously Unwanted Household Items Back to Use with Tide Oxi Multi-Purpose Stain Remover

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is partnering with HGTV Property Brother Jonathan Scott to showcase the versatile cleaning power of Tide Oxi Multi-Purpose Stain Remover which features more than 225 household uses. Now you can use Tide to clean almost anything throughout your entire home, including everything from carpet and upholstery, to tile and grout, bathtubs and even patio furniture! To prove the powerful clean of Tide Oxi, Jonathan Scottmore...
  • 4/22/14 10:00 am EDT

    Give your clothes a brilliant clean while reducing energy consumption

    CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in support of Earth Day. Washing laundry in cold water with Tide Coldwater Clean® continues to deliver a brilliant clean with the added benefit of creating energy savings that lead to a substantial impact over time. The positive effects of switching to cold water are saving energymore...
  • 4/17/14 9:00 am EDT

    New Tide Oxi Multi-Purpose Stain Remover Helps Tackle Cleaning Needs Inside and Outside the Laundry Room

    CINCINNATI--(BUSINESS WIRE)--For many, spring is a time of renewal and cleaning out to start fresh after a long winter. To help people achieve a deep clean all around the house, Tide has launched the new Tide Oxi Multi-Purpose Stain Remover, its first product designed to be used in and out of the wash. Great for spot treating, cleaning hard surfaces and as a laundry booster, Tide Oxi is a true multi-purpose cleaner, with more than 225 uses. For those looking tomore...
  • 3/31/14 10:00 am EDT

    New Tide Oxi Multi-Purpose Stain Remover Brings Convenience to Cleaning with More than 225 Uses Throughout the Home

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is delivering a new way to experience the cleaning power of Tide this spring with new Tide Oxi Multi-Purpose Stain Remover. The multi-purpose cleaner hits shelves just in time for spring cleaning – an annual tradition when 72 percent of Americans1 plan to freshen up their homes by deep cleaning areas that really need extra attention. This cleaning season, for the first time ever, consumers will enjoy the cleaningmore...
  • 2/25/14 11:15 am EST

    New fabric care regimen helps our 24/7 world “Tuck In. and Turn Off.”

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is supporting the National Sleep Foundation’s Sleep Awareness WeekTM 2014 with the launch of its newest fabric care regimen, the Sweet Dreams Collection. The line of products is formulated with ingredients to clean, soften and freshen all your bedtime fabrics, from your linens to your pajamas, helping to create an ideal sleep environment so that consumers can relax in order to fall asleep. The regimen, all of whichmore...
  • 2/10/14 10:35 am EST

    Reese unveils her first-ever fully washable looks at NYFW as part of partnership with Tide Pods and CFDA

    NEW YORK--(BUSINESS WIRE)--On Sunday, February 9, 2014, Tracy Reese debuted her first-ever completely machine-washable looks as a part of her fall 2014 collection, inspired by her partnership with Tide Pods® and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabricsmore...
  • 12/5/13 11:00 am EST

    Fans receive exclusive access to the design experience with Tide via Pinterest

    CINCINNATI--(BUSINESS WIRE)--Today, Tide Pods® announces an innovative new partnership with renowned clothing designer and Council of Fashion Designers of America (CFDA) member Tracy Reese, who for the first time will be introducing machine-washable fashions as part of her Fall 2014 collection. The collaboration is in conjunction with the Tide Pods® and CFDA Washable Fashion Initiative, a response to the continuing demand for washable garments and increased consumermore...
  • 8/29/13 9:06 am EDT

    NFL players will serve as photojournalists, using Twitter to share personal pictures of fans and moments that capture their passion for celebrating and defending their colors

    CINCINNATI--(BUSINESS WIRE)--Tide, the proud keeper of your NFL team’s colors, is leveraging its unique 32 team sponsorship deal by rallying one player from each NFL team around a single common purpose – celebrating NFL fans and their passion for representing and defending their team’s colors this 2013 season. The “Tide Color Captains” will serve as photojournalists, sharing via Twitter real-time personal pictures capturing the moments of color celebrationmore...
  • 7/11/13 9:18 am EDT

    New Steps Reinforce Company’s Commitment to Ensuring Consumers Have a Safe and Healthy Home

    CINCINNATI--(BUSINESS WIRE)--In the latest effort to educate consumers on the importance of home safety, The Procter & Gamble Company (NYSE: PG) announced today that they will be rolling out the next phase of their Safe Home campaign. The Safe Home program aims to educate consumers on the correct use and storage of household cleaning and fabric care products. Earlier this year, P&G Safe Home forged a multi-year alliance with the American Academy ofmore...