Tide Newsroom

News Releases

  • 10/14/14 8:15 am EDT

    P&G Brands Continue the #NYTough Campaign with Local Video Series Hosted by Comedian Michael Che

    NEW YORK--(BUSINESS WIRE)--Bounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide, know what every New Yorker already knows – while little everyday struggles in the city add up, New Yorkers are tough enough to handle it all. The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with brands that are tough enough to help them thrive in the city. Today, the #NYTough campaign debuted a series of man-on-the-more...
  • 10/7/14 9:00 am EDT

    Customers Can Expect to Cut Gas and Water Costs by as Much as Half*

    CINCINNATI--(BUSINESS WIRE)--P&G Professional™, the away-from-home division of Procter & Gamble (NYSE:PG), today announced the launch of the Tide® Professional Coldwater System, an on-premise laundry program that enables facilities to save as much as $8,700 per year1 based on water, energy and linen replacement cost savings. The new Tide Professional Coldwater System includes four products – a near-neutral pH detergent, fabric softener, bleach andmore...
  • 9/4/14 2:47 pm EDT

    Brand kicks off color conversations with Back to Football digital personalized jersey offering

    CINCINNATI--(BUSINESS WIRE)--NFL football is back and Tide®, the proud keeper of all 32 NFL teams’ colors, has enlisted one player from every team to capture and share their personal pre-game color rituals throughout the season and encourage fans to do the same. From inside the locker room, to at home with friends and family, to on the road, to the moments before a huge rivalry game, “Tide Color Captains” will serve as photojournalists for the second consecutive year,more...
  • 9/3/14 10:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--Culminating a year-long partnership between Tide, the Council of Fashion Designers of America (CFDA) and fashion designer Tracy Reese, Reese’s first runway collection including completely machine washable looks begins arriving at retailers and TracyReese.com this month. The launch of the collection in stores offers an exciting way for consumers to personally experience the results of the Washable Fashion Initiative. Each of the eight items Reesemore...
  • 8/29/14 10:18 am EDT

    Tide® Honors Workers Across the Nation and the Uniforms they Wear in a Short Video

    CINCINNATI--(BUSINESS WIRE)--Labor Day has become more associated with the end of summer, rather than a celebration of hard working Americans.1 Tide® wants to remind people of the true meaning of Labor Day by honoring workers and the uniforms they wear each day, in pursuit of making the nation a better place. Tide has created a short video #HonorUniforms highlighting the amazing contributions people make each day while wearing their uniforms. The workersmore...
  • 7/1/14 10:00 am EDT

    Tide asked Americans to dish on their favorite messy foods—and offers help to remove what lands on your clothes

    CINCINNATI--(BUSINESS WIRE)--To celebrate the cleaning power of new Tide Ultra Stain Release, which promises to help remove 99% of stains, Tide canvassed the country for American’s favorite messy dishes, proving you can enjoy your favorites with less worry about the clean-up. The first sweep of eleven major U.S. cities revealed that Americans deem ribs, a perennial favorite for summertime barbeques, the messiest food in the country. Fortunately, new Tide Ultra Stain Releasemore...
  • 6/10/14 10:00 am EDT

    On stages of all sizes, Tide is proud to be the keeper of costumes everywhere

    CINCINNATI--(BUSINESS WIRE)--New York City’s acclaimed Public Theater has trusted Tide when caring for costumes backstage for years and now, for the first time, Tide has become the official Wardrobe Care Partner of Shakespeare in the Park, the city’s timeless summer tradition since 1962 where over five million people have enjoyed more than 150 free productions of Shakespeare and other classical works and musicals at the Delacorte Theater. The first-of-its-kind partnershipmore...
  • 6/4/14 9:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--While fans everywhere are gearing up for their favorite soccer matches, Tide has joined forces with Andres Cantor, Emmy® Award winning TV and radio sports personality, for the Keep the Exchange Clean (#KeepitClean) program, to celebrate the long-standing tradition of jersey exchanges, which brings to life the camaraderie and love of the game that unites all fans. Dating back to the 1930s, this long-standing tradition trading themore...
  • 6/3/14 10:00 am EDT

    Jonathan Scott Puts Previously Unwanted Household Items Back to Use with Tide Oxi Multi-Purpose Stain Remover

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is partnering with HGTV Property Brother Jonathan Scott to showcase the versatile cleaning power of Tide Oxi Multi-Purpose Stain Remover which features more than 225 household uses. Now you can use Tide to clean almost anything throughout your entire home, including everything from carpet and upholstery, to tile and grout, bathtubs and even patio furniture! To prove the powerful clean of Tide Oxi, Jonathan Scottmore...
  • 4/22/14 10:00 am EDT

    Give your clothes a brilliant clean while reducing energy consumption

    CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in support of Earth Day. Washing laundry in cold water with Tide Coldwater Clean® continues to deliver a brilliant clean with the added benefit of creating energy savings that lead to a substantial impact over time. The positive effects of switching to cold water are saving energymore...