Tide Newsroom

News Releases

  • 7/4/13 8:00 am EDT

    Loads of Hope Truck Comes to Canada for the First Time

    HIGH RIVER, Alberta--(BUSINESS WIRE)--P&G: B-roll footage of the opening day will be available at the following satellite coordinates on Thursday July 4th from 1400 – 1430 firm ET: Galaxy 17 18K, Slot A, 9 MhzDownlink: 12046.5VSR: 6.1113FEC 3/4 Tide's Loads of Hope Truck arrived in High River, Alberta, on Tuesday marking its first ever stop in Canada. Outfitted with 32 energy-efficient Frigidaire Affinity washers and dryers, it has helpedmore...
  • 7/2/13 12:30 pm EDT

    Tide's Mobile Laundry Program comes to High River to provide free laundry services

    HIGH RIVER, Alberta--(BUSINESS WIRE)--WHO:   The service is available to all families or individuals in need of clean clothes. WHAT: Beginning Tuesday, July 2nd, the Tide Loads of Hope mobile laundry program will be providing free full service laundry to relief workers and residents ofmore...
  • 6/18/13 7:10 am EDT

    Americans Dish the Dirt on Outdoor Cleaning Priorities

    CINCINNATI--(BUSINESS WIRE)--According to a recent national survey conducted by Procter & Gamble, Americans are ready to clean up for summer entertaining. When asked ‘what is most in need of a thorough cleaning at their house’ the answer was: their garage. One-third of respondents said their garage is most in need of cleaning, while patio furniture and grill tied for second place. Only one percent of survey respondents identified their playground equipment asmore...
  • 4/26/13 5:46 pm EDT
    (BUSINESS WIRE)--A photo is available on Business Wire's website and AP PhotoExpress: Tide, the proud keeper of your NFL team’s colors, created this exclusive image of the first round picks from the 2013 NFL Draft to celebrate this exciting occasion for NFL fans. As part of the NFL Draft, Tide also created the first shareable poster of players in their new colors and delivered them via Twitter. Tide used a team of designers on Draft night to build the posters asmore...
  • 4/22/13 9:59 am EDT

    The proud keeper of your NFL team’s colors is encouraging fans to add to the #AboutOurColors discussion on Twitter to show new players what their team’s colors mean to them

    CINCINNATI--(BUSINESS WIRE)--In celebration of the 2013 NFL Draft, Tide, the proud keeper of your NFL team’s colors, will offer an endorsement deal to the first player drafted to each of the 32 NFL teams in celebration of their new colors. Tide will also be rewarding fans with a unique gift that will be delivered via Twitter by each of the contracted rookies during the first and second rounds of the Draft. The rookies will also ask the fans to share what team colors mean tomore...
  • 2/25/13 11:16 am EST

    Other survey findings show that consumers do not find home remedies fully effective

    CINCINNATI--(BUSINESS WIRE)--According to a new survey1 released by Tide®, effective stain removal without damaging fabrics is a top concern for consumers when doing laundry, especially when it comes to white garments. Moreover, using conventional treatments like chlorine bleach or home remedies do not offer the expected results: Hispanic consumers who use bleach for their whites have experienced their garments turning yellow and dingy (32 percent), while 80more...
  • 11/5/12 8:17 pm EST

    Mobile Showers and Personal Care Kits Join Laundry and Power Relief Service, bringing aid to residents affected by Hurricane Sandy

    (BUSINESS WIRE)--Procter & Gamble (NYSE: PG): WHO:     Services available to all families or individuals in need of showers and personal care items as well as laundry and temporary power use in the wake of Hurricane Sandymore...
  • 10/23/12 7:00 am EDT

    New detergent fights tough stains and odours in performance apparel while cleaning every load

    TORONTO--(BUSINESS WIRE)--Whether you’re a little leaguer or a professional, playing in your backyard or on the world stage, all athletes want to look their best come game day. Today, Tide® introduces Tide plus Febreze Freshness Sport™, a new detergent designed to help remove tough stains and odours from sports apparel. No one understands the importance of looking and feeling your best during a game than soccer superstar and homegrown hero Christinemore...
  • 10/11/12 9:00 am EDT

    Trusted detergent of the NFL encourages football enthusiasts to declare their passion for their team for the chance to win a trip to Super Bowl XLVII and money for their team’s charity

    CINCINNATI--(BUSINESS WIRE)--As part of its sponsorship of the NFL, Tide is launching an online photo campaign called “Show Us Your Colors,” which will give one lucky fan the chance to win a trip for two to the pinnacle of the football season—Super Bowl XLVII. “Show Us Your Colors” will be a continuation of the brand’s season-long celebration of the undying pride and passion that football fans have for their teams, helping them to share just how much their colors mean tomore...
  • 9/5/12 10:00 am EDT

    Trusted detergent of the NFL invites Green Bay Packers fans to show off their passion for their team’s colors at opening game vs. San Francisco 49ers

    CINCINNATI--(BUSINESS WIRE)--For years, equipment managers throughout the NFL have been trusting Tide to keep their team’s gear clean and the colors vibrant. Now, Tide is a sponsor of the league and all 32 of its teams to engage NFL fans in a season-long celebration of the pride and passion they have for their teams and the colors that mean much more than just colors. The Tide “Show Us Your Colors” campaign officially launches on September 9th when Tide takes over Lambeau Field, the home of the Green Bay Packers, to “more...