Tide Newsroom

News Releases

  • 7/3/12 2:54 pm EDT

    Americans answered the question “What do the red, white and blue mean to you?” and their answers appear on flag

    CINCINNATI--(BUSINESS WIRE)--Tide unveiled a very special flag in honor of Team USA today in New York City’s Bryant Park with the help of actress and singer Katharine McPhee. For the past several weeks Tide has asked Americans to share what the red, white and blue mean to them on Facebook and Twitter. The result? An overwhelming number of stories that have now been printed on swatches of fabric and sewn together to create a magnificent expression of national pride – amore...
  • 5/1/12 10:00 am EDT

    Tide® alaba las historias detrás de los colores norteamericanos con el proyecto «My Story. Our Flag.»

    CINCINNATI--(BUSINESS WIRE)--Este verano, casi seiscientos de los mejores atletas norteamericanos vestirán los colores de su país para representar con orgullo al equipo de Estados Unidos en los Juegos Olímpicos de 2012 en Londres. Tide reconoce que detrás de los colores de los uniformes de los atletas se esconden historias de millones de norteamericanos; historias que hacen que el rojo, el blanco y el azul sean algo más que simples colores. Es por ello que Tide semore...
  • 4/25/12 11:57 am EDT

    Locker room staple now officially “The Clean the NFL Trusts”

    CINCINNATI--(BUSINESS WIRE)--Procter and Gamble’s Tide and the National Football League today announced a multi-year sponsorship beginning with the 2012 NFL season. A staple of NFL locker rooms for years, Tide is also now a sponsor of the League and all 32 NFL teams, affirming the brand as the “Official Laundry Detergent of the NFL.” Tide’s NFL sponsorship is part of Procter and Gamble’s national sponsorship of the League. Products across Tide’s portfolio will bemore...
  • 4/16/12 9:19 am EDT

    Tide® celebrates the stories behind our country’s colors with the “My Story. Our Flag.” Project

    CINCINNATI--(BUSINESS WIRE)--This summer, nearly six hundred of our nation’s best athletes will wear the colors of our country and proudly represent Team USA at the 2012 Olympic Games in London. Tide recognizes that behind the colors of our athletes’ uniforms are the stories of millions; stories that make the Red, White and Blue more than just colors. That’s why Tide is proud to keep these colors bright and celebrate them through the “My Story. Our Flag.” Projectmore...
  • 4/2/12 9:19 am EDT

    Campaign Makes Progress toward P&G’s Commitment to Convert 70% of Wash Loads to Cold by 2020

    CINCINNATI--(BUSINESS WIRE)--In honor of Earth Day 2012, P&G today launched its “Take a Load Off” campaign, encouraging U.S. consumers to switch to cold water laundry washing to help save energy and cut down on household utility costs. When doing laundry, heating water can account for up to 80 percent of the energy used per wash load in the U.S. The campaign is part of Future Friendly, P&G's conservation education initiative designed to raise awareness that takingmore...
  • 3/14/12 12:24 pm EDT

    Jencarlos Canela sorprende a las personas en lavanderías en Miami y Los Ángeles para mostrar el producto que ayudará a cambiar la manera en que lavamos la ropa

    CINCINNATI--(BUSINESS WIRE)--El cantante y actor Jencarlos Canela mostrará a los consumidores Hispanos los nuevos Tide® Pods™, un detergente contenido en una mono dosis diferente a cualquier otro en el mercado que incluye tres elementos en uno para obtener en la ropa brillo, limpieza y el elemento quitamanchas. Como parte de este lanzamiento, Jencarlos Canela sorprende a los consumidores en Lavanderías en Miami y en Los Ángeles para mostrarles cómo, conmore...
  • 3/14/12 12:07 pm EDT

    Jencarlos Canela surprises people at Laundromats in Miami and LA to show the product that will help change the way we do our laundry

    CINCINNATI--(BUSINESS WIRE)--Singer and actor Jencarlos Canela will show Hispanic consumers the new Tide® Pods™, a three-chamber unit dose laundry detergent that looks unlike anything seen in the marketplace today - it is a three in one detergent that brightens, cleans and fight stains in one single pac. As part of this launch, Jencarlos Canela surprises people at Laundromats in Miami and Los Angeles to show them how, with the new Tide Pods, the laundrymore...
  • 3/6/12 10:00 am EST

    Breakthrough technology changes laundry for good: the cleaning power of Tide®, now in the palm of your hand

    CINCINNATI--(BUSINESS WIRE)--In a world where innovation and technology are constantly changing the way we live, one facet of daily life has remained relatively untouched for more than five decades. Since the introduction of liquid laundry detergent in the 1980’s, there has not been a fundamental shift in how people do laundry. Procter & Gamble is determined to change that with the introduction of new Tide® Pods™. Tide Pods are a multi-dimensional laundrymore...
  • 2/14/12 9:24 am EST

    Partnership to Promote Energy Savings and CO2 Reductions from Change in Laundry Habits

    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced a strategic partnership with the Alliance to Save Energy (the Alliance), a nonprofit organization that promotes energy efficiency worldwide through research, education and advocacy, to publicize the environmental and energy savings benefits of washing laundry in cold water. Through this agreement, the Alliance will work with P&G’s natural resource education initiative, Futuremore...
  • 11/14/11 8:00 am EST

    Latest Offerings Protect Colors and Keep Fabrics More Like New, Even After 30 Cycles

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble Professional™, the away-from-home division of Procter & Gamble (NYSE:PG), today announced the launch of Tide® Professional Color Safe Bleach, an oxygen bleach technology designed to remove tough stains at near neutral pH level to help maintain fabric vibrancy even after 30 cycles.1 Combined with P&G Professional’s other on-premise laundry products, the Tide Professional Laundry System is amore...