Tide Newsroom

Tide® and Downy® Ride into Summer with Flywheel Sports

Complimentary Cycling Classes Offered Nationwide by Tide + Downy Odor Defense Collection™ to Celebrate New Laundry Regimen Designed to Eliminate Odor in Workout Clothes


Monday, May 23, 2016 9:10 am EDT



Public Company Information:

"Our clients oftentimes wear their workout apparel for leisure activities like shopping, brunch with friends or picking up their children at school, so it’s important their workout clothes are fully clean and smelling fresh throughout the day."

CINCINNATI--(BUSINESS WIRE)--Nothing gets workout clothes sweatier than a cycling class, and riders know all too well the challenges behind cleaning their gear and trying to get rid of odors. To kick off the official start to summer, Procter & Gamble, the maker of Tide® and Downy®, is excited to announce a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collection™.

To celebrate the collaboration, on Wednesday, May 25, Flywheel Sports locations across the country will offer complimentary classes sponsored by Tide and Downy, where riders will sweat it out while learning why a full laundry regimen like the Tide + Downy Odor Defense Collection is an ideal way to ensure their workout gear is truly clean; riders will gain insight on how the Tide + Downy Odor Defense Collection eliminates odors in fabrics and helps prevent them from coming back. Both seasoned riders and first timers can sign up by visiting http://flywheelsports.com and booking a bike in the “Tide Downy” class on Wednesday, May 25. Registration opened at 5pm EDT on Sunday, May 22 and is being booked on a first come, first serve basis.

A recent study performed by Procter & Gamble found that over 70% of people have had problems with odors lingering in their active wear after it’s been washed. One reason these odors reoccur is because the clothes were not fully cleaned—an especially challenging feat when it comes to the active wear that many consumers are also using as everyday wear, which is made with synthetic fabrics that tend to trap dirt and odors deep down at the fiber level.

“Fitness-minded consumers demand a lot from their athletic gear, so it’s important they know how to properly care for these garments,” said Kristen Stutz, Brand Manager, North America Tide Innovation at Procter & Gamble. “This is also true for the many consumers who have embraced the athleisure trend we’ve been seeing as of late. With the Tide + Downy Odor Defense Collection, they’re getting a full laundry regimen that works from the inside out to remove dirt and odors.”

“We know an intense workout requires an intense clean, which is why a partnership with Tide and Downy felt like a natural fit,” said Jake Spitz, Vice President, Business Development at Flywheel Sports. “Our clients oftentimes wear their workout apparel for leisure activities like shopping, brunch with friends or picking up their children at school, so it’s important their workout clothes are fully clean and smelling fresh throughout the day.”

With the added power of Febreze®, the active ingredients found in the Tide + Downy Odor Defense Collection work by breaking down built-in odors and layers of body soil and dinge, which can lead to odor issues over time. The three products in the Tide + Downy Odor Defense Collection work together to clean and freshen from the inside out: Tide PODS® plus Febreze Odor Defense cleans fabrics and removes stains, Tide Odor Rescue with Febreze Odor Defense™ laundry booster goes deep into the fibers of the fabric to remove greasy body soils and odors, and Downy Fresh Protect with Febreze Odor Defense scent booster is the finishing touch, using motion-activated technology to add in 24 hours of freshness.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Flywheel Sports

Founded in 2010, Flywheel is a complete indoor cycling experience, set to high-energy music and tracked with technology. From a comfortable, supportive atmosphere with highly trained instructors to innovative technology that allows you to track your progress, all Flywheel classes deliver a full-body, empowering and effective workout. With 35 + studios in the U.S., the rapidly growing boutique fitness brand will continue to expand and to provide their riders with all the tools needed to set goals and achieve them. For more information, visit www.flywheelsports.com.


Marina Maher Communications
Emma Reese, 212-485-6288

Multimedia Files:

Preview image
Tide + Downy Odor Defense Collection (Photo: Business Wire)
Preview image