Tide Newsroom

MEDIA ADVISORY: Tide Loads of Hope Brings Laundry Service Relief to Evacuees Affected by British Columbia Fires


Thursday, July 27, 2017 12:14 pm EDT


KAMLOOPS, British Columbia

@Tide Loads of Hope brings laundry service relief to evacuees affected by British Columbia fires

KAMLOOPS, British Columbia--(BUSINESS WIRE)--Tide Loads of Hope:

WHO: Services available to all families or individuals who have been displaced from their homes and emergency services workers who are in need of laundry services in the wake of the B.C. wildfires.

WHAT: Beginning Thursday July 27, 2017, Tide will be providing free, full-service laundry at McCleaners Laundromat (437 Seymour Street, Kamloops, B.C.) to assist those currently displaced by the B.C. wildfires. The Tide Loads of Hope services will allow those displaced by the fires, as well the disaster relief responders, to drop off their laundry to be washed, dried and folded, free of charge. For service updates please visit Facebook.com/Tide.

WHY: The recent wildfires have devastated multiple communities across the province and have forced over 45,000 residents from their homes, leaving them without basic needs and resources. Tide has a history of giving back to the communities where we live and work, and we want to provide the comforts of home to those who need it most. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

WHERE: Tide will be partnering with McCleaners Laundromat (437 Seymour Street, Kamloops, B.C.) to provide free, full-service laundry. The Tide Loads of Hope services will allow those displaced by the fires as well the disaster relief responders to drop off their laundry to be washed, dried and folded, free of charge.

WHEN: Beginning Thursday July 27 th , laundry will be collected from 8:30 a.m. – 6:30 p.m. All washable clothing types can be accepted with the exception of heavy bedding. The current limit is two loads per family.

We expect to stay on location for about 7 days or, until the immediate needs of the local population are met. We’ll provide 24 hours’ notice before we discontinue services and leave the area.

Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families across Canada and the US affected by disaster. The Loads of Hope laundry program came to Canada for the first time in June 2013 following the Alberta floods. Collectively, Tide has washed more than 60,000 loads for more than 40,000 families impacted by disasters since the program launched. Please visit https://tide.ca/en-ca/about-tide/loads-of-hope for more information.

P&G Canada provides these services in Kamloops in partnership with GlobalMedic, a relief agency which provides short-term, rapid response in the wake of disasters and crisis, both at home and abroad. For more information, visit www.globalmedic.ca. And in partnership with the Canadian Volunteer Fire Services Association (CVFSA) who proudly supports volunteer fire and EMS departments across Canada. For more information, visit www.cvfsa.ca.


P&G Canada
Cassie Hunter, 647-539-2177
Porter Novelli for Tide
Emily Kett, 416-422-7172