Tide Newsroom

Procter & Gamble Brings Relief to Residents Affected by California Wildfires with P&G Product Kits and Tide Loads of Hope Laundry Services


Sunday, November 25, 2018 1:00 pm EST

Public Company Information:


Procter & Gamble (NYSE:PG):



Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the California Wildfires.


The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of the wildfires in California. The Tide Loads of Hope mobile laundry vehicle will begin services in Chico on Sunday, November 25, providing free full-service laundry to residents affected by the recent wildfires. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those directly impacted by the wildfires. All washable clothing types can be accepted with the exception of heavy bedding.
P&G will also distribute free personal care and cleaning kits to those affected with everyday essentials needed to meet a family’s basic hygiene and home care needs.


The California wildfires have destroyed an extraordinary amount of homes and businesses. The area has seen devastating effects of the wildfires, with 85 lives lost and nearly 20,000 structures and homes destroyed to date.
P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.


Starting on Sunday, November 25, the team will collect laundry from 9:00 AM-5:00 PM PT at the Lowe’s in Chico or until 300 loads are reached (two loads per household). The team will also be distributing personal care and cleaning kits directly out into the affected areas.
The Tide Loads of Hope mobile laundry unit will be located at:

2350 Forest Ave
Chico, CA 95928


**For the most up-to-date information on the fleet’s location, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide .**



  In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 70,000 loads of laundry for more than 50,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope trucks are equipped with high-efficiency washers and dryers donated by Whirlpool and can do up to 300 loads of laundry per day for communities in need.


Personal care kits contain P&G brands including Always, Crest, Head & Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene, Secret and Venus. The cleaning kit contains Bounty, Charmin, Dawn, Febreze, Mr. Clean, Swiffer and Tide.


P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.



People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.


Media Inquiries for P&G:
Julie deSylva, (513) 780-0006

Media Inquiries for Tide:
Katie Michel, Ketchum, (602) 373-7527

Multimedia Files:

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Tide Loads of Hope Services (Photo: Business Wire)
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The Tide Loads of Hope Mobile Laundry Unit (Photo: Business Wire)
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