Tide Newsroom

Procter & Gamble Brings Relief to Residents Affected by Historic Flooding in Mississippi With P&G Product Kits and Tide Loads of Hope Laundry Services


Tuesday, February 25, 2020 7:51 am EST



Public Company Information:


JACKSON, Miss.--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG):


Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of flooding throughout Mississippi.



The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of historic flooding in Mississippi. The Tide Loads of Hope mobile laundry vehicles will begin services in Jackson, Mississippi on Tuesday, February 25, providing free full-service laundry to residents affected by the ongoing flooding. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types can be accepted with the exception of heavy bedding.


In partnership with Matthew 25: Ministries, P&G will also be distributing free personal care kits with everyday essentials needed to meet basic hygiene and home care needs as well as cleaning supplies directly out into the affected areas.



Extreme rainfall, 400% above normal levels for the month of February, has driven flooding throughout the state of Mississippi. Up to 2,500 structures, including approximately 1,000 homes, have been flooded so far, leaving many without power or access to clean water.


P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.



Starting on Tuesday, February 25, the team will collect laundry from 9am to 5pm CT at the Home Depot listed below or until 200 loads are reached (two loads per household). The team will also be distributing personal care kits and cleaning supplies directly out into the affected areas.


The Tide Loads of Hope mobile laundry unit will be located at:


The Home Depot
6325 Interstate 55 North Frontage Road
Jackson, MS 39213


**For the most up-to-date information on the fleet’s location, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.**



In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 70,000 loads of laundry for more than 50,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope truck is equipped with high-efficiency washers and dryers donated by Whirlpool and can do up to 200 loads of laundry per day for communities in need.



Personal care kits contain P&G brands including Always, Crest, Head & Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene, Secret and Venus. Cleaning supplies include Bounty, Charmin, Dawn, Febreze, Mr. Clean, Swiffer and Tide.



P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.



People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.



Media Inquiries for P&G: Julie deSylva, (513) 780-0006, desylva.j@pg.com
Media Inquiries for Tide: Kenya Alvarado, (202) 835-8875, Kenya.Alvarado@ketchum.com

Multimedia Files:

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Tide Loads of Hope Laundry Services (Photo: Business Wire)
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Tide Loads of Hope Truck (Photo: Business Wire)
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