Tide Newsroom

Procter & Gamble Brings Relief to Residents Affected by Northern California Wildfires with P&G Product Kits and Tide Loads of Hope Laundry Services


Thursday, August 16, 2018 11:25 am EDT

Public Company Information:


Procter & Gamble:


  Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the California Wildfires.


The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of the wildfires in Northern California. The Tide Loads of Hope mobile laundry vehicle will begin services in Redding on Thursday, August 16, providing free full-service laundry to residents affected by the recent wildfires. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those directly impacted by the wildfires. All washable clothing types can be accepted with the exception of heavy bedding.

P&G will also distribute free personal care and cleaning kits to those affected with everyday essentials needed to meet a family’s basic hygiene and home care needs.


The Northern California wildfires have devastated an extraordinary amount of homes and businesses. This summer, the area has seen historic devastating effects of wildfires, with three fires destroying 1,800 structures/homes and ten lives lost to date.
P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.


Starting on Thursday, August 16, the team will collect laundry from 9:00 AM-5:00 PM PT at the Walmart Supercenter listed below or until 300 loads are reached (two loads per household). The team will also be distributing personal care and cleaning kits directly out into the affected areas.
The Tide Loads of Hope mobile laundry unit will be located at:

Walmart Supercenter

1515 Dana Drive

Redding, CA 96003


**For the most up-to-date information on the fleet’s location, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide .**



In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 68,000 loads of laundry for more than 50,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.


Personal care kits contain P&G brands including Always, Crest, Head & Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene, Secret and Venus. The cleaning kit contains Bounty, Charmin, Dawn, Febreze, Mr. Clean, Swiffer and Tide.


P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.



People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.


Media Inquiries for P&G:
Julie deSylva, 513-780-0006
Media Inquiries for Tide:
Katie Michel, 415-984-6279

Multimedia Files:

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Tide Loads of Hope Mobile Laundry Unit set-up (Photo: Business Wire)
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Tide Loads of Hope Truck (Photo: Business Wire)
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