Tide Newsroom

Tide’s Loads of Hope Mobile Laundry Program Heads to Alabama to Provide Free Laundry Services

Duracell Power Relief Trailer Joins Recovery Efforts with Device Charging Stations and Power Services to Residents


Tuesday, May 3, 2011 8:00 am EDT

Public Company Information:



  The service is available to all families or individuals in need of clean clothes.


Beginning Tuesday, May 3rd, the Tide Loads of Hope mobile laundry program will bring its free laundry services to Tuscaloosa, Alabama to provide clean clothes to those affected by the recent tornadoes. Working with the American Red Cross, the Tide Loads of Hope mobile laundry program will be providing free laundry services to relief workers and residents of Alabama who are in need of resources and support following the damage caused by the recent area tornados. These residents and workers are encouraged to drop off their laundry to be washed, dried and folded, free of charge. No bedding, jackets, or other large pieces will be accepted.

Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families affected by disaster in Southern California, Texas, North Dakota, Tennessee, Kentucky and most recently, North Carolina. Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire® Affinity washers and dryers. Collectively, Tide has washed over 38,000 loads of laundry for more than 28,000 families impacted by disasters since the program launched.
Duracell, the battery trusted everywhere, is joining forces with Tide Loads of Hope to provide much needed power to those impacted by the recent tornado devastation in Alabama with its Power Relief Trailer. Deployed for the first time, Duracell's Power Relief Trailer allows community members the ability to reconnect with their loved ones through recharging stations for their mobile devices, distribution of key Duracell products including at-home safety kits, and information on how to get assistance in the area. Satellite phones, a computer kiosk station and Wi-Fi will also be available to help in recovery efforts.


Tide has learned that little things - like clean clothes - can make a big difference to those who have lost the comforts of home. Recent tornadoes have devastated parts of the South and have forced many residents from their homes, leaving them without basic needs and resources. Tide Loads of Hope is prepared to help relief workers and families whose clothing and personal items have been impacted and to help renew a sense of hope to individuals in need.
Additionally, having the necessary power to stay connected to loved ones during a time of disaster is a priority for everyone affected by the recent tornados. The Duracell Power Relief Trailer joins Tide’s efforts to provide the ability for residents and the service community to stay connected to loved ones and power up equipment to help keep them safe.


People across the country can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage tee by visiting www.tideloadsofhope.com. All of the profits from the tees go to help families affected by natural disaster.



University Mall
1701 McFarland Blvd East
Tuscaloosa, AL 35404-5827


Services available:

Tuesday, May 3rd through May 12th from 8AM – 8PM

** Follow @TideLoadsofHope and @Duracell_Power on Twitter or become a fan of Tide and Duracell on Facebook, Facebook.com/Tide and Facebook.com/Duracell for ongoing recovery updates**


DeVries PR
Ali LaFleur, 301-580-4246(c) / 212-891-0463(o)
Melanie McCraney, 205-910-1323(c)