Tide Newsroom

Tide’s Loads of Hope Mobile Laundry Program Heads to Cobleskill, NY to Provide Free Laundry Services

Duracell Power Relief Trailer Joins Recovery Efforts with Device Charging Stations and Power Services to Residents


Friday, September 2, 2011 1:00 pm EDT

Public Company Information:



  The service is available to all families or individuals in need of clean clothes.


Beginning Friday, September 2, the Tide Loads of Hope mobile laundry program will bring its free laundry services to Cobleskill, NY to provide clean clothes to those affected by Hurricane Irene. Working with the American Red Cross, the Tide Loads of Hope mobile laundry program will be providing free full service laundry to relief workers and residents of New York who are in need of resources and support following the damage caused by the adverse weather. These residents and workers are encouraged to drop off their laundry to be washed, dried and folded, free of charge. No bedding, jackets, or other large pieces will be accepted.

Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families affected by disaster in Southern California, Texas, North Dakota, Tennessee, Kentucky, North Carolina, Alabama, Joplin, Missouri and most recently, Minot, ND. Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire® Affinity washers and dryers. Collectively, Tide has washed over 44,000 loads of laundry for more than 32,000 families impacted by disasters since the program launched.
Duracell, the battery trusted everywhere, has once again joined forces with Tide Loads of Hope to provide much needed power to those impacted by disaster with its Power Relief Trailer. The Duracell's Power Relief Trailer allows community members the ability to reconnect with their loved ones through recharging stations for their mobile devices, distribution of key Duracell products including batteries and flashlights, and information on how to get assistance in the area. Satellite phones, a computer kiosk station and Wi-Fi will also be available to help in recovery efforts.


Tide has learned that little things - like clean clothes - can make a big difference to those who have lost the comforts of home. Recent destructive storms have devastated parts of the country and have forced many residents from their homes, leaving them without basic needs and resources. Tide Loads of Hope is prepared to help relief workers and families whose clothing and personal items have been impacted and to help renew a sense of hope to individuals in need.
Additionally, having the necessary power to stay connected to loved ones during a time of disaster is a priority for everyone affected by the recent hurricane. The Duracell Power Relief Trailer joins Tide’s efforts to provide residents with the ability to stay connected to loved ones and power up equipment to help keep them safe.


People across the country can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage tee by visiting www.tideloadsofhope.com. All profits from the tees go towards helping families affected by disaster.




138 Merchant Place

Cobleskill, NY



Services available from on the following dates:

Tide’s Free Laundry Services available from 1PM – 8PM on Friday, September 2 and from 8AM – 8PM beginning Saturday, September 3.

Duracell Power Relief Trailer Services available beginning Friday, September 2 from 10AM – 8PM and from 8AM – 8PM beginning Saturday, September 3.

** Follow @TideLoadsofHope and @Duracell_Power on Twitter or become a fan of Tide and Duracell on Facebook, Facebook.com/Tide and Facebook.com/Duracell for ongoing recovery updates**


DeVries PR
Ali LaFleur, 301-580-4246(c) / 212-891-0463(o)
Claude Gruener, 518-894-7819 (c)