Tide Newsroom

Tide’s Loads of Hope Mobile Laundry Program Heads to North Carolina to Provide Free Laundry Services


Thursday, September 1, 2011 1:00 pm EDT

Public Company Information:



  The service is available to all families or individuals in need of clean clothes.


Beginning Thursday, September 1, the Tide Loads of Hope mobile laundry program will bring its free laundry services to Washington, North Carolina to provide clean clothes to those affected by Hurricane Irene. Working with the American Red Cross, the Tide Loads of Hope mobile laundry program will be providing free laundry services to relief workers and residents of North Carolina who are in need of resources and support following the damage caused by the recent hurricane. These residents and workers are encouraged to drop off their laundry to be washed, dried and folded, free of charge. No bedding, jackets, or other large pieces will be accepted.

Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families affected by disaster in Southern California, Texas, North Dakota, Tennessee, Kentucky, North Carolina, Alabama, Joplin, Missouri and most recently, Minot, North Dakota. Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire® Affinity washers and dryers. Collectively, Tide has washed over 44,000 loads of laundry for more than 32,000 families impacted by disasters since the program launched.


Tide has learned that little things - like clean clothes - can make a big difference to those who have lost the comforts of home. The recent hurricane has devastated parts of the East Coast and forced many residents from their homes, leaving them without basic needs and resources. Tide Loads of Hope is prepared to help relief workers and families whose clothing and personal items have been impacted and to help renew a sense of hope to individuals in need.


People across the country can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage tee by visiting www.tideloadsofhope.com. All of the profits from the tees go to help families affected by disaster.



The Wash House
123 E 5th Street
Washington, NC 27889


Services available from 1PM – 8PM on Thursday, September 1 and from 8AM – 8PM beginning Friday, September 2.

** Follow @TideLoadsofHope and on Twitter or become a fan of Tide on Facebook, Facebook.com/Tide for ongoing recovery updates**


DeVries PR
Ali LaFleur, 301-580-4246(c) / 212-891-0463(o)