Tide Newsroom

Tide’s Loads of Hope Mobile Laundry Program Heads to Raleigh, North Carolina to Provide Free Laundry Services


Thursday, April 28, 2011 8:00 am EDT

Public Company Information:



  The service is available to all families or individuals in need of clean clothes.


Beginning Thursday, April 28th, the Tide Loads of Hope mobile laundry program will bring its free laundry services to Raleigh to provide clean clothes to those affected by the recent tornadoes. Working with the American Red Cross, Tide Loads of Hope will take over local laundromats and accept clothing to be washed, dried and folded by the Tide Loads of Hope team, free of charge. No bedding, jackets, or other large pieces will be accepted.

Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families affected by disaster in Southern California, Texas, North Dakota, and most recently, Tennessee. Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire® Affinity washers and dryers, and a fleet of vans that allow the Tide team to help more families than ever before. Collectively, Tide has washed over 35,000 loads of laundry for more than 27,000 families impacted by disasters since the program launched.


Tide has learned that little things - like clean clothes - can make a big difference to those who have lost the comforts of home. Recent tornadoes have devastated parts of North Carolina and have forced many residents from their homes, leaving them without basic needs and resources. Tide Loads of Hope is prepared to help relief workers and families whose clothing and personal items have been impacted and to help renew a sense of hope to individuals in need.


People across the country can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage tee by visiting www.tideloadsofhope.com. All of the profits from the tees go to help families affected by natural disaster.



Tide Loads of Hope Drop-Off Site:

American Laundromat

2419 Crabtree Boulevard

Raleigh, NC



Services available:

Thursday, April 28th through Monday, May 2nd from 8AM – 8PM

** Follow @TideLoadsofHope or become a fan of Tide on Facebook for updates on the program.**


DeVries PR
Ali LaFleur, 301-580-4246(c) / 212-891-0463(o)