Tide Newsroom

New Tide to Go Mini Saves Life's Most Important Moments - Instantly

-New, Smaller Pen Provides On-the-Go Stain Removal Anywhere-


Monday, June 30, 2008 4:34 pm EDT


Cincinnati, OH
"The new ‘Mini’ gives everyone reliable stain fighting power with even more portability so they can carry the 'Mini' anywhere and everywhere."

Cincinnati, OH (June 2008) – Tide to Go has become the must-have product for “on-the-go” stain removal. Since its launch in 2005, people everywhere have embraced Tide to Go’s ability to instantly erase stains that can spoil life’s biggest moments such as job interviews, first dates and even weddings. Thousands of people have told us their stories about how Tide to Go has saved the day and prevented stain disasters and now, Tide to Go is poised to help people everywhere save each and every potential stain-making moment with the introduction of new Tide To Go Mini. According to P&G research, more than half of consumers were craving a more portable version of Tide to Go. Responding to this need, Tide created the Tide to Go Mini, a smaller version of the Tide to Go stain remover that is about the size of a lipstick.


The Tide to Go Mini features the same powerful stain fighting formula as original Tide to Go, but the new Mini version easily fits into small handbags, clutches or pockets - and unlocks the potential to save even more occasions from embarrassing stains. Whether out to dinner with friends or on a vacation with family, new Tide to Go Mini can help save those all-important moments by saving people from potential stain disasters.

“Since it was launched, we’ve heard so many stories from people telling us how Tide to Go came to their rescue before an interview, a wedding ceremony and countless other important moments,” says Kevin Crociata, Tide Associate Marketing Director. "The new ‘Mini’ gives everyone reliable stain fighting power with even more portability so they can carry the 'Mini' anywhere and everywhere."

Tide to Go Mini can help eliminate many fresh food and drink stains in just three easy steps:

  1. Remove excess residue from the stain
  2. Press the tip onto the stain several times to release some stain remover solution onto the stain
  3. Rub tip gently across the stain to remove it

 The Tide to Go Mini dries quickly without leaving watermarks and is safe to use on most colorfast, machine washable and dry cleanable fabrics. Tide to Go Mini works well on stains such as coffee, ketchup, BBQ sauce, soy sauce, soda, grape juice and tomato juice. It is not designed to work well on grease and mustard, or non-food stains such as blood, grass, and ink.

The Tide to Go Mini will be available nationwide August 2008 for a suggested retail price of $2.99 for one pen and $5.49 for a two-pack. Actual prices are at the discretion of individual retailers.

To share your own Tide to Go story and see how new Tide to Go Mini will save your favorite moments, visit www.tidetogo.com.

 About Tide®

For almost 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. Please visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the best portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

For more information:

Caitlin Kinsey
DeVries Public Relations 212.891.0475/ckinsey@devries-pr.com