Tide Newsroom

Procter & Gamble Brings Mobile Relief to Victims of Hurricane Sandy with P&G Relief Center, Tide Loads of Hope, and Duracell Power Forward

Mobile Showers and Personal Care Kits Join Laundry and Power Relief Service, bringing aid to residents affected by Hurricane Sandy


Monday, November 5, 2012 8:17 pm EST

Public Company Information:


(BUSINESS WIRE)--Procter & Gamble (NYSE: PG):


    Services available to all families or individuals in need of showers and personal care items as well as laundry and temporary power use in the wake of Hurricane Sandy.


In partnership with the American Red Cross, beginning Tuesday, November 6th, the P&G Mobile Relief Center will be stationed in Union Beach, New Jersey, to provide showers, personal care kits, household products including Bounty, Charmin, Tide and Dawn, and baby products including Pampers diapers and wipes, to victims of Hurricane Sandy. This service will be free to all victims, responders and their families.
The Mobile Relief Center will be joining P&G’s Tide Loads of Hope and the Duracell Power Forward Fleet, which are both helping those in the affected areas recharge, reconnect and recover with mobile power and free laundry service.
In addition to mobile relief, P&G is focusing product donation efforts in the Brooklyn and Staten Island areas of New York and in Ocean and Monmouth counties in New Jersey. These counties encompass locations including Brick and Union Beach which were among those most affected by the storm.


We know that in the wake of a disaster, many of the simple things like clean clothes, a shower and making a phone call to loved ones become difficult. In an effort to help restore a sense of normalcy, P&G people and our brands are joining together to help relief workers and families whose homes, clothing and personal items have been impacted and to help renew a sense of hope in a difficult time.


P&G Mobile Relief Center: 221 Morningside Ave, Union Beach, NJ 07735

Duracell Community Center: Lowe’s at 118 New Jersey 35, Eatontown, NJ 07724

Tide Loads of Hope: Lowe’s at 118 New Jersey 35, Eatontown, NJ 07724 (732) 544-5820



P&G Mobile Relief Center: Opening Tuesday, November 6th at 9am, at 221 Morningside Ave

Duracell Community Center: Currently in the area, will be on-site at Lowe’s opening at 8am daily

Tide Loads of Hope: Currently in the area, will be on-site at Lowe’s opening at 8am daily


For ongoing recovery updates, follow us on Twitter @ProcterGamble, @TideLoadsofHope and @Duracell or “Like” us on Facebook at www.facebook.com/ProcterGamble, www.facebook.com/Tide, and www.facebook.com/Duracell.



P&G has a long history of responding to natural disasters. Seven years ago, we launched Tide Loads of Hope, to provide much needed free laundry services to families affected by Hurricane Katrina. Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire® Affinity washers and dryers. Collectively, Tide has washed over 49,000 loads of laundry for more than 35,000 families impacted by disasters since the program launched. Duracell brings its reliable power to communities affected by disasters through the Duracell Power Relief program. Trailers, trucks and stationary units allow victims of natural disasters to recharge, reconnect and recover by providing the power they need to stay safe and connected with what’s most important to them. As part of our overall effort to touch and improve lives in the wake of disasters, the P&G Mobile Relief Unit provides mobile bathroom and shower facilities so that people can shower and take care of other personal needs. We also offer kits that contain essential personal care items like Ivory bar soap, Pantene shampoo and Gillette razors in an effort to help restore a sense of normalcy.



Brands included in relief effort: Always, Secret, Pantene, Olay, OralB, Crest, Ivory, Tide, Gain, Duracell, Old Spice, Head & Shoulders, Aussie, Pampers, Mr. Clean, Joy, Dawn, Febreeze, Swiffer, Charmin, Iams and Eukanuba.


Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50467239&lang=en


Location, Logistics:
Procter & Gamble
Claude Zukowski, 513-479-4814
Procter & Gamble
Elizabeth Ratchford, 513-439-0378
Citizen Paine
Nadine Niznik, 212-613-4944

Multimedia Files:

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