Tide Newsroom

Survey Reveals That 83 Percent of Long-Term Caregivers Would Recommend Tide® Professional Laundry System

Tide® Professional is the Only Professional Laundry System Clinically Tested to be Gentle on Sensitive Skin

Monday, October 27, 2014 7:30 am EDT



Public Company Information:

"Alkaline detergents are often corrosive, can cause safety concerns in handling among employees and cause linens to retain mineral encrustation, creating stiff, rough feeling fabrics"

CINCINNATI--(BUSINESS WIRE)--The American Association for Long Term Care Nursing (AALTCN) and P&G Professionaltoday announced the results of the “Gentle on Skin Survey,” which queried long-term care nursing staff about the importance of providing a “home-like” environment and being an advocate for what’s best for their residents’ care. Notably, 83 percent of caregivers agreed they would recommend Tide Professional Laundry System for their residents over other systems, because it is clinically tested to be gentle on sensitive skin.1 The survey also found that 91 percent of caregivers report that they are more likely to use a professional laundry care product that is clinically tested to be gentle on skin over a system that isn't, and that nearly all caregivers (98 percent) agree that the quality of a laundry system, including detergent, is important to a resident's comfort and well-being.

“At P&G Professional, we understand the dedication that long-term care nursing staff give to improving the quality of life for their residents, and that’s why we’ve devoted ourselves to being able to provide the only professional laundry system that’s clinically tested to be gentle on skin – Tide Professional,” said Barbara Richter, healthcare segment manager, P&G Professional. “In addition to helping residents feel more at home, Tide Professional also helps create a more satisfying work environment for laundry staff. In fact, 77 percent of our customers surveyed reported an improvement in employee satisfaction after switching to the Tide Professional Laundry System.”2

“This survey reinforced that nursing staff directly see the subtle differences that different laundering processes and chemicals can make, and prefer to see products used for residents that they would use for their own families,” said Charlotte Eliopoulos, executive director, AALTCN.

Additional Survey Findings Include:

  • 98 percent of caregivers surveyed recognize the importance of a laundry system, including detergent, to a resident’s well being, and only 62 percent agreed they would wash their own family’s clothes in their facility’s current laundry system
  • 68 percent of respondents agree that residents feel more at home with brands they know and trust
  • 100 percent of respondents consider themselves to be the voice of the residents they care for
  • 100 percent agree that providing a home-like environment is either somewhat or very important to residents' well-being
  • Nearly all (97 percent) of those surveyed agree that they are willing to “go above and beyond to provide their residents with linens that are gentle on their skin”

The Science of Soft

Unlike other commercial laundry systems, Tide Professional uses a non-alkaline, phosphate-free, near-neutral pH formula designed to minimize calcium deposits, prevent fiber damage and promote softness for sensitive skin.

“Alkaline detergents are often corrosive, can cause safety concerns in handling among employees and cause linens to retain mineral encrustation, creating stiff, rough feeling fabrics,” said Arturo Pimentel, products research section head, P&G Professional.

The “Gentle on Skin Survey” was conducted in association with AALTCN. Wakefield Research assisted in the development of the survey for AALTCN membership and these are some of the findings.

About Procter & Gamble Professional

P&G Professional is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, healthcare, hospitality, food/drug/mass, and convenience store industries. P&G Professional offers complete solutions utilizing its parent company's scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Dawn®, Mr. Clean®, Comet®, Spic and Span®, Bounty®, Safeguard®, Febreze®, Swiffer®, Tide®, and its own brand, P&G Pro Line®. Please visit www.pgpro.com for the latest information about P&G Professional's solutions and services and www.pgpro.com/brands/tide-professional/ for more information about Tide Professional.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 A board-certified dermatologist determined that fabrics washed in Tide Professional Laundry System are gentle on sensitive skin, proven in scientifically controlled clinical testing.
2 According to a survey on employee satisfaction of over 200 P&G Professional current on-premise laundry end users, 2013.


Citizen Relations for P&G Professional
Kimberly Cashion, 714-225-7275

Multimedia Files:

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Gentle on Skin Infographic (Graphic: Business Wire)
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