Tide Newsroom

Tide and Gain Announce Partnership with Safe Kids Worldwide to Help Make Laundry Room Safety a Part of the Safe Home Routine


Friday, April 24, 2015 10:00 am EDT



Public Company Information:

"At P&G, safety is our number one priority"

CINCINNATI--(BUSINESS WIRE)--In its latest effort to raise awareness on the importance of laundry room safety, P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative reminding parents and caregivers to seal laundry detergent pacs up, store pacs up, and keep pacs away from children.

Young children explore the world with every means they have, small little hands, short little legs, and curious mouths, to learn more about their environment. While parents usually go to many lengths to safe proof their homes, the laundry room is sometimes overlooked. Though little ones will always need constant supervision, having a safe environment reduces the risks of accidents.

“At P&G, safety is our number one priority,” said Shailesh Jejurikar, P&G’s North America Fabric Care and New Business Development President. “Most of us are parents too, and we want families to use our products safely. Our Up, Up, and Away campaign and our partnership with Safe Kids Worldwide will support families with information and tools to create safe home environments. We deeply respect and admire the work that Safe Kids Worldwide does in helping reduce the amount of preventable injuries and know that they will be great partners in equipping families with laundry safety information and tools.”

Together, Tide, Gain, and Safe Kids Worldwide will raise awareness and educate families about how to prevent injuries related to children and laundry pacs across the country. These efforts will be supported by multiple initiatives including a Safe Kids coalition grant program, community outreach, and online tools and tips. The partnership kicks off with P&G’s sponsorship of Safe Kids Worldwide’s annual Safe Kids Day, a day aiming to make every kid a safe kid. To find an upcoming Safe Kids Day event in your area, visit here.

“When new products come into our homes, we need to look closely to see if we need to make any changes to protect our kids. We have seen this happen with flat panel TVs and now with laundry packets,” said Kate Carr, president and CEO of Safe Kids Worldwide. “Safe Kids is embarking on a new partnership with Tide and Gain to make sure that families and caregivers understand the importance of keeping all laundry products, including laundry packets, out of the sight and reach of our children.”

There are a few precautions every parent can take to keep a safe laundry room:

  • Like many other household cleaning products, laundry pacs need to be handled with great care to prevent unintended accidents. Keep all laundry detergent pacs Up, Up and Away between every load;
  • Use a cabinet safety latch as an added security measure to ensure products are not accessible;
  • After each use, close the container completely and immediately put products away in their original storage container;
  • Save the US Poison Control number in your phone: 1-800-222-1222. If an accident should occur, call the Poison Control line immediately.

P&G is committed to educating parents on the correct usage and storage of household cleaning and fabric care products yearlong through their Safe Home program, packaging modifications, and public service messages. Their partnership with Safe Kids Worldwide will further amplify these efforts and provide resources to families to protect children from preventable injuries.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Safe Kids Worldwide

Safe Kids Worldwide is a nonprofit organization working to prevent childhood injury, the number one cause of death to children in the United States. Throughout the world, almost one million children die of an injury each year, and almost every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 500 coalitions in the U.S. and with partners in more than 25 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 60 percent. Working together, we can do much more for kids everywhere. Join our effort at safekids.org.


Marina Maher Communications
Caitlin Feroleto, 212-485-1676

Multimedia Files:

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Tide + Gain's Up, Up and Away Campaign (Graphic: Business Wire)
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P&G's Safe Home Education Program (Graphic: Business Wire)
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