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Tide® Honors Uniforms and the People Who Wear Them This Labor Day

Tide® Honors Workers Across the Nation and the Uniforms they Wear in a Short Video

Friday, August 29, 2014 10:18 am EDT



Public Company Information:


CINCINNATI--(BUSINESS WIRE)--Labor Day has become more associated with the end of summer, rather than a celebration of hard working Americans.1 Tide® wants to remind people of the true meaning of Labor Day by honoring workers and the uniforms they wear each day, in pursuit of making the nation a better place.

Tide has created a short video #HonorUniforms highlighting the amazing contributions people make each day while wearing their uniforms. The workers depicted are not actors, but real people with real jobs, who work to protect and create the things that we love most. By watching this video you get a sense of who they are and the pride they feel in wearing their uniform. For decades, Tide has been proud to help care for uniforms, understanding the benefits of maintaining their integrity so that each person can also maintain theirs. So, on this Labor Day, Tides asks everyone to join us to #HonorUniforms.

To learn more about Tide’s new video and how Tide is honoring uniforms, visit www.YouTube.com/TideLaundry and follow @Tide and the #HonorUniforms hashtag on Twitter.

About Tide

For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers a portfolio of laundry detergents and additives including Original Ultra Tide Liquid, Tide Pods®, Tide Plus Collection (Tide Ultra Stain Release, Tide Plus Febreze Freshness, Tide Coldwater Clean, Tide Plus a Touch of Downy, Tide Plus Bleach Alternative, Tide Plus Febreze Sport), Tide Boost, Tide Washing Machine Cleaner, Tide Oxi and Tide To Go. Tide offers formulas in liquid, powder and single-use Tide Pods® which provide a clean you can trust. Visit www.tide.com for product information, practical laundry tips, special offers and become a fan of Tide on Facebook (www.facebook.com/Tide) to see our latest offerings.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 http://www.forbes.com/sites/ronashkenas/2014/08/27/rethinking-the-meaning-of-labor-day/


DeVries Public Relations
Crystal Steadman, 212-546-8598
Anne Candido, 513-807-2407

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Tide® Honors Workers Across the Nation and the Uniforms they Wear in a Short Video.
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