Tide Newsroom

Tide® Launches a Product that will Help Put a Spark Back in the Laundry Process

Jencarlos Canela surprises people at Laundromats in Miami and LA to show the product that will help change the way we do our laundry

Wednesday, March 14, 2012 12:07 pm EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"I’m very happy to represent Tide and to be able to reach my friends for the launch of this innovative product"

CINCINNATI--(BUSINESS WIRE)--Singer and actor Jencarlos Canela will show Hispanic consumers the new Tide® Pods™, a three-chamber unit dose laundry detergent that looks unlike anything seen in the marketplace today - it is a three in one detergent that brightens, cleans and fight stains in one single pac.

As part of this launch, Jencarlos Canela surprises people at Laundromats in Miami and Los Angeles to show them how, with the new Tide Pods, the laundry process can be consistent since measuring dosage is not necessary. And by not having to measure, the average consumer saves about 1 hour per year – so for every 24 people using Tide Pods, over one day of time is saved.

Consumers will have the opportunity to meet Jencarlos Canela on Tuesday, April 3 at a Laundromat in Los Angeles to get a glance of the product benefits.

“I’m very happy to represent Tide and to be able to reach my friends for the launch of this innovative product,” said Jencarlos Canela, singer and actor. “At home, we’re already using Tide Pods, the future of laundry, and I noticed that is very easy to use because with one single pac you can obtain in your clothes brightness, cleanness and fight stains; everything in the palm of your hand.”

INNOVATION THAT IMPROVES DAILY LIFE

Drawing inspiration from innovation in areas including industrial design and technology, Tide Pods were designed to bring laundry in line with other practical innovations that have enhanced consumers’ daily lives. Simply place a pac into the drum of your washing machine with dry hands before clothes are added, and seamlessly enjoy amazing and consistent results.

With the introduction of Tide Pods, Tide aims to do the impossible - elevate laundry from a frustrating chore to a delightful and rewarding experience. They are designed to work in the most challenging laundry conditions, allowing people to say goodbye to guesswork.

Tide Pods are now on shelves nationwide in a variety of sizes. Tide Pods are available in three scents: Spring Meadow, Ocean Mist, and Mystic Forest.

About Tide®

For over 60 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with Bleach Alternative, Tide Stain Release, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50203948&lang=en

Contact:

Fleishman-Hillard
Monica Rodriguez, 305-520-9023
Monica.rodriguez@fleishman.com
or
P&G
Sarah Pasquinucci, 513-983-2324
pasquinucci.sm@pg.com

Multimedia Files:

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Jencarlos Canela (Photo: Business Wire)