Tide Newsroom

Tide Stain Release: New In Wash Booster That Helps Remove Your Family's Toughest Stains

New Tide Stain Release™


Thursday, May 21, 2009 4:36 pm EDT


Cincinnati, OH
"With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains."

Cincinnati, OH (May 21, 2009) – Each year, nearly $800 million in children’s clothing is either demoted to play clothes or simply thrown away due to stains. Moms invest hard earned money in their children’s wardrobes, only to see clothes ruined by stains the first time they are worn to school, a birthday party or a family gathering. To help eliminate these all-too-common scenarios, America’s leading laundry brand Tide® will introduce Tide Stain Release, a new laundry additive that uses a powerful combination of ingredients to “boost” the power of your detergent's stain-fighting ingredients in the wash cycle. 


On average, one article of children’s clothing per week has a stain that does not come out the first time it’s washed. Tide Stain Release has been tested to help remove many tough fresh and dry stains that kids often encounter, such as grass, ketchup and greasy stains. Tide Stain Release offers additional ingredients, when delivered in addition to detergent, offer boosted cleaning. 


Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into your washing machine. Tide Stain Release delivers a one-two punch designed to help lift stains then prevent them from reattaching to other items of clothing during the wash cycle.


“Tide’s goal in entering the in wash booster category was to create a laundry additive that lived up to the Tide standard of clean - even on the toughest stains,” says Suzanne Watson, Associate Marketing Director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”


Tide Stain Release will be available nationwide beginning in August 2009. Suggested retail prices range from $3.99 for a 10-count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder.  Actual prices are at the sole discretion of individual retailers.


For more information about Tide Stain Release, please visit www.tidestainrelease.com.


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About Tide®

For almost 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. Please visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.


About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.



For more information, please contact:


DeVries Public Relations

Amy Schoenberger




Sarah Pasquinucci